2012 Cadillac Cts 3.6l Performance Sunroof Nav Rear Cam Texas Direct Auto on 2040-cars

Auto blog

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac ATS-V and Mercedes-AMG C63 S pitted Head to Head

Our favorite (and only) Autoblog-alum-turned-Motor Trend staffer is back with another Head to Head video, this time pitting the Cadillac ATS-V with the Mercedes-AMG C63 S. This performance machine shootout is ostensibly a way to figure out which of these new super sedans will earn the right to go toe-to-toe with the undisputed champion of its segment, the BMW M3. In reality, it's just a really good excuse to put three of the hottest sedans on the market on video at the same time... and there's certainly nothing wrong with that. Jonny Lieberman spends time in each of the two new challengers on the road, picking apart their powertrains, chassis and driving dynamics on the kinds of twisty roads drivers of these cars will relish. Then, he hands the keys off to Randy Pobst, who sort of acts as an unmasked version of a certain tame racing driver, except that he talks and has a personality. 0-60 and quarter-mile times are equated, braking performance is measured and scores are tallied before the two sport sedans end up at Willow Springs raceway. Interestingly enough, the car that proves (just slightly) faster at the race track isn't the car that wins the comparison. Curious? We're not going to spoil it for you. Check out the video, above. Then, for more action of these two machines, check out the videos just below. Related Video: News Source: Motor Trend Channel via YouTube BMW Cadillac Mercedes-Benz Luxury Performance Videos Sedan motor trend cadillac ats-v mercedes-amg c63

2021 Cadillac CT5-V Blackwing spied up close, showing off bronze wheels

Here is yet another closer look at the upcoming Cadillac CT5-V Blackwing sedan. Some pertinent details have been flying around this one for a while now. A photo of the interior showing a manual transmission is the latest leak, and it’s also one of the most exciting. Reports have also shone light on the engine: ItÂ’s supposed to be getting an updated version of GMÂ’s 6.2-liter supercharged V8. There will be no shortage of horsepower and torque. These latest spy shots reveal a couple of other new developments. For one, we get a really great look at the wheel and tire package on the car. Those dark bronze wheels are new, and they sure do look like production-style wheels to us. If anything, they remind us of the Brass Monkey wheel color found on Challengers and Chargers. Wide Michelin Pilot Sport 4S tires wrap those wheels. It gets 305-section-width tires in back and 275-section-width rubber in front. The wide, staggered setup is no surprise considering that this car will very likely put out more than 640 horsepower. ThereÂ’s a great deal of camouflage missing from the car as a whole, too. The hood is out in the open, and the same goes for the upper portions of the doors. ThatÂ’s because those parts of the car are virtually identical to the regular CT5-V. Sorry, no massive hood scoop on this sedan. The front grilleÂ’s lower opening does look significantly taller on this car, though. And where the standard CT5 has covered up fake vents, this car appears to have real, open venting. All the lighting is the same, but the maw of the CT5-V Blackwing is definitely much more aggressive than the standard CT5-V. Cadillac hasnÂ’t provided us with a date on when the new CT5-V Blackwing will be revealed, but has assured us that itÂ’s coming soon. We expect its little sibling, the CT4-V Blackwing, will debut right alongside this one. Related video: