2011 Cts-4.no Reserve.awd/leather/navi/pano/xenons/heat/bose/19"/salvage/rebuilt on 2040-cars

Auto blog

Cadillac V-Performance Academy joins free driving school party

Just in case you needed another reason to want one of Cadillac's hottest performers, starting with the 2017 Cadillac CTS-V and ATS-V, the first owner of each vehicle can score a free two-day course at Spring Mountain Motor Resort with the V-Performance Academy. According to Spring Mountain's website, the V-Performance Academy "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques," with "brief" classroom sessions sprinkled in. Driving programs like the V-Performance Academy are all the rage right now. In the last few weeks alone, both Fiat and Ford announced free one-day academies baked right into the price of cars like the 124 Abarth and Focus RS. As with the Ford and Fiat courses, Cadillac is providing the learner cars. But where those other courses call on vehicle owners to shell out for airfare, food, and in Fiat's case, lodging, Cadillac covers tuition – a $2,420 expense for non-owners – along with two nights in one of Spring Mountain's "luxury condominiums" and breakfast and lunch during both driving days. Students are still on the hook for airfare, although Caddy will shuttled attendees from Las Vegas McCarren to the track/resort, some 55 miles away. If you can't shell out for the flight to Las Vegas, a new CTS-V or ATS-V, or simply can't spare two days for a driving school, Cadillac is ramping up for another year of its one-day, traveling V-Performance Lab, which will run at Lime Rock Park in Connecticut and at Circuit of the Americas in Texas. Related Video:

GM invests $175 million to replace 3 Cadillac sedans with 2

We've already had confirmation that Cadillac is sunsetting the ATS compact sedan and strong hints that Caddy would discontinue the full-size XTS (pictured above) and midsize CTS, too. Now all three are confirmed, with GM saying it's investing $175 million to build two replacement sedans. GM has already begun installing new tooling at its Lansing Grand River assembly plant in Michigan. That will go toward building two new sedans, which reports suggest are likely to be called the Cadillac CT5 and CT4, or possibly the CT3. It's part of Cadillac's plan to introduce a new vehicle every six months by the end of 2021. A spokesman told the Associated Press that the new cars will debut within that time frame and that the changes won't affect staffing levels at the plant, which employs 2,000 people. Of the three, the XTS is expected to go away entirely, while the CT5 would replace the CTS, straddling the line between a compact and midsize four-door. The CT4 or CT3 would take the spot of the ATS and likely be smaller. That would leave the CT6 as the brand's largest sedan and leave Cadillac with three sedans starting with the 2019 model year. Meanwhile, Cadillac has only one model, its top-selling XT5, representing the all-important and red-hot luxury crossover segment. It's prepping a midsize XT4 crossover for sale later this year as a 2019 model. Cadillac's global sales rose 15.5 percent in 2017, thanks largely to growth in China, but sales in the U.S. fell 8 percent for the year to 156,440 vehicles. Sales of the ATS fell 39 percent, dropped 35 percent for the CTS and 27 for the XTS last year. Related Video:

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.