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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

2021 Cadillac Escalade makes its grand debut among the stars during Oscars week

The 2021 Cadillac Escalade has arrived in high style in Los Angeles during Oscars week. With no January Detroit Auto Show, there’s no better place for the next generation of CadillacÂ’s iconic luxury SUV to be revealed than star-studded L.A. We got to spend some time in and around the Escalade a couple weeks ago, and now we can finally tell you all about it. As expected, the 2021 Escalade is following in the footsteps of all the other full-size GM SUVs by going with an independent rear suspension setup. Just like the Tahoe and Yukon, Cadillac is also making the next-gen magnetic shocks and new air suspension optional equipment. Engineers told us that thereÂ’s hardly any difference underneath the Escalade versus its platform stablemates, and our early impressions of the ride suggest thatÂ’s perfectly fine. Powering the new Escalade is GMÂ’s trusty 6.2-liter V8 or the 3.0-liter turbo-diesel inline-six — both are paired with a 10-speed automatic transmission.   Related: 2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper 2021 Cadillac Escalade ESV will debut at the New York Auto Show   WeÂ’re not surprised to see the oil-burner being offered as an option with the Escalade after itÂ’s been tucked under the hood of the Tahoe and Yukon, but it is a significant addition to the Escalade lineup. GM has never fit a diesel engine to an Escalade before, but engineers tell us that this motor is refined enough for an Escalade buyer. We were surprised by its smoothness in the Silverado, and weÂ’ll wager itÂ’s even more discrete in the luxury SUV. The lovely 4.2-liter twin-turbo V8 Blackwing engine was never mentioned in CadillacÂ’s presentation to us. We asked, but thereÂ’s no news to be had on the Blackwing front, as Cadillac shrugged us off. Arguably, the most important aspect of the new Escalade is its interior. When the redesigned Lincoln Navigator came out, it made the aging Escalade look like a boring dinosaur. Cadillac knew this interior had to be extraordinary to compete, and itÂ’s taken an interesting approach.  Do you recall the Cadillac Escala concept? If so, thatÂ’s exactly what Cadillac has done with the EscaladeÂ’s interior. The tri-screen layout of the EscalaÂ’s concept dash has been translated into a final production design, and it looks spectacular in person.

Liberace's gilded Cadillac could be yours

With their chrome grilles and oversized wheels, it's hard not to notice a Cadillac these days. But this one is even more blingtastic on account of the 23.75-karat gold-leaf bodywork.
The 1931 Cadillac Golfer's Drop Head Coupé is said to have belonged to the inimitable performer Liberace, who didn't just have it covered in gold - he also had the exterior door handles plated in silver and the inside handles in 24-karat gold as well. It's also got a white leather interior and headlights that - well ahead of their time (if you'll pardon us, Mr. Tucker) - pivot with the steering wheel. All that bling is powered by a 5.7-liter V8 mated to a three-speed automatic transmission that pales in comparison to the seven, eight and even nine-speed gearboxes appearing on luxury sedans today.
The project was undertaken over the course of three years in the 1970s by one Jack Smith from Kansas. Smith (if that was his real name) sold it at auction in 1975, and it was most recently displayed for 12 years at a museum in Germany which claimed it was Liberace's own. The car is now going up for sale by Barons' at the Sandown Park horse racing track in Surrey, England, on September 17, when bidding starts at 85,000 pounds - equivalent to over $130,000 at today's rates.