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2021 Cadillac Escalade price increases take starting price to $77,490

Update: This story has been updated with official pricing from Cadillac that includes the destination charge and pricing for the long wheelbase ESV model. The modified story continues below. As the 2021 Cadillac Escalade prepares behind-the-scenes for duty in front of real-life red carpets, more information on the brand new fifth-generation SUV bubbles to the surface. GM Authority got its hands on some MSRP figures the other day, but we have the official pricing from Cadillac now. GM kept pricing of the other full-sized SUV family — the Tahoe, Suburban, and Yukon — unchanged or close to the outgoing models. Escalade intenders will be happy to know the same goes here, the 2021 example priced at $77,490 after a $1,295 destination charge is added in, only $1,000 more that the soon-to-be retired 2020 Escalade for a fancier cabin and lots of new tech inside and out. Cadillac reworked the trim walk for 2021 to its Y-trim configuration, splitting into Luxury and Sport models above the base trim. There were four options in 2020, not including all-wheel-drive versions: Base, Luxury, Premium Luxury, and Platinum. There are five for the new year: Luxury, Premium Luxury, Sport, Premium Luxury Platinum, and Sport Platinum. The switcheroo makes it hard to compare all but the bottom and top trims, but the price walk for rear-wheel-drive versions goes: Luxury: $77,490 Premium Luxury: $84,290 Sport: $86,890 Premium Luxury Platinum: $101,290 Sport Luxury Platinum: $101,290  Add $3,000 to any of those trim prices, and you'll have the corresponding long wheelbase ESV price. Four wheel drive is a similar $3,000 charge on any trim. That means the base price on the top trim Escalade ESV with four-wheel drive is $107,290. The 2021 Platinum models are $7,700 more than the 2020 Escalade Platinum. The standard engine is the 6.2-liter V8, shifting through a 10-speed transmission. And the 3.0-liter Duramax diesel is a no-cost option, so take your pick. Customers could end up waiting for the Escalade as well, depending on when every kind of manufacturing can restart in earnest to serve the Arlington, Texas, plant all the parts it needs to build the new SUV. Related Video:      

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2023 Cadillac Lyriq vs Tesla Model Y, Audi E-Tron, Jaguar I-Pace | Specs compared

The 2023 Cadillac Lyriq is the latest electric luxury crossover to enter a quickly growing segment. It brings with it the company's trademark creased design language along with high-tech features and an impressive amount of range. The Cadillac also happens to have a price and specifications that put it square in the middle of a competitive group, so we had to line up the numbers to see how it compares. We've gathered up a selection of premium electric crossovers including the Tesla Model Y, Audi E-Tron and Jaguar I-Pace, all of which seem like the closest rivals for the Cadillac. We've assembled all the raw numbers in the chart below. We've also got some additional analysis below that. And now, onto the data. Power, range, efficiency Interestingly, the Cadillac is the least powerful of the bunch. This is a bit surprising considering that GM will have a 1,000-horsepower electric Hummer pickup coming out soon. But in the Lyriq, Cadillac only uses a single electric motor powering the rear wheels. While its 340 horsepower and 325 pound-feet of torque should be more than adequate, it falls short of all the dual-motor, all-wheel-drive competition. Because Tesla does not provide horsepower or torque numbers, we're not sure how much the base model makes. We assume it's close. The true power fiends will likely want the optionally available Model Y Performance, though. It also doesn't have publicized power numbers, but its 0-60 mph time of 3.5 seconds suggests its substantially more powerful than the other crossovers, here. Power is all well and good, but range is arguably more important for an electric car. The Tesla is on top, here. The base Long Range trim has an estimated range of 326 miles. The company doesn't specifically say how large the battery is for it or the Performance, which goes 303 miles. The Cadillac is close behind with a current estimate of more than 300 miles on its 100-kWh battery. Cadillac doesn't say whether that number is the gross amount or the usable amount. The Audi and Jaguar lag behind with less than 250 miles from their 95- and 90-kWh batteries, respectively. Audi is the only company that notes that the usable capacity is less than the total, which is a common strategy employed to extend the life of the battery and to maintain consistent ranges over time. 2020 Audi E-Tron View 13 Photos While not as broadly discussed as range, we also wanted to touch on efficiency.