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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Genesis wins J.D. Power Tech Experience Study for third straight time

The results are out for the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study, which "focuses on the user experience with advanced vehicle technology as it first comes to market and is an early measure of problems encountered by vehicle owners." Its measurement metric is problems per 100 vehicles (PP100), same as with the J.D. Power Initial Quality Study (IQS). The takeaway this year isn't that owners aren't using advanced technologies, as was the case with the 2022 study, or that they're having more problems with them overall. It's that owners of battery-electric vehicles are having more problems with advanced tech than owners of ICE-powered vehicles. According to the study, 17 of 21 features that can be had on both propulsion types — such as remote parking assistance and gesture controls — get lower satisfaction ratings by owners of BEVs, in some cases nearly 20 PP100.  The survey organization says this tracks with what its found in the IQS, where total vehicle problems were "46% higher among BEVs (excluding Tesla) than ICE vehicles and satisfaction is lower among owners of BEVs across nine of 10 APEAL categories than among owners of ICE vehicles." Findings regarding biometric measurements are among those that go against the overall study findings. Whether a fingerprint reader or an eye tracker, car owners in general said "they do not consider them to be useful." In terms of ease-of-use and satisfaction, plug-and-charge capability on EVs gets good marks. This allows EV owners to plug into a public charger and have payment taken care of automatically; the vehicle communicates with any charging station compatible with an automaker's plug-and-play system, so the vehicle can automatically submit a bill for the charging session to a central owner account with no further action needed at the station. Survey respondents noted a mere 6 PP100 and an 88.9% satisfaction.    Among manufacturers, repeat winners took the top prizes. Genesis earned the highest rank for innovation overall and among premium brands for the third straight year. Hyundai not only won the tech innovation banner for mass market brands for the fourth straight year, ahead of Kia, GMC, Ram and Subaru, Hyundai finished in second in the overall standings. On that overall chart, the top five are Genesis, Hyundai, Cadillac, Lexus and BMW. On the premium chart, Genesis is followed by Cadillac, Lexus, BMW and Mercedes-Benz in the top five. It wasn't close from the first to the rest, though.

2020 Cadillac XT6 fuel economy announced

Thanks to the EPA's fuel economy website, we finally know how frugal the 2020 Cadillac XT6, the brand's first three-row crossover, is with gasoline. The most efficient is the front-wheel-drive version, getting 18 mpg in the city, 25 on the highway and 20 in combined driving. The all-wheel-drive XT6 is just barely behind it with 17 mpg in town, 24 on the highway, and 20 combined. Both versions share the same 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque and the same nine-speed automatic transmission. These numbers put the Cadillac XT6 very much on par with the competition. Both the four-cylinder and V6 versions of the Audi Q7 get 21 mpg combined, just beating the XT6, and both feature standard all-wheel drive. The Q7 with an inline-four makes less power at 255 horses while matching the XT6's torque at 273 pound-feet. The V6's 329 horsepower and 325 pound-feet beat the Caddy, though. Both Audi and Cadillac have almost the same starting price at about $53,000. Every version of the Acura MDX tops the XT6, including the least-efficient MDX A-Spec, which manages 21 mpg in combined driving. The non-A-Spec all-wheel-drive model gets 22 mpg combined, and the front-drive MDX hits 23 mpg. But the best is the Sport Hybrid that delivers 27 mpg combined. All of the non-hybrid MDXs are less powerful and less torquey than the Cadillac, though, at 290 horsepower and 267 pound-feet of torque. The Sport Hybrid is a bit more powerful and torquey than the Cadillac with 321 horsepower and 289 pound-feet of torque. The Acura does start at a lower price of just over $45,000. The XT6 does beat one of its three-row crossover rivals, though. Its 20 mpg combined rating is comfortably ahead of the Mercedes-Benz GLS-Class's most efficient V6 version at just 18 mpg. But the Mercedes also delivers 362 horsepower and 369 pound-feet of torque, and there are even more powerful, but less efficient, V8s on offer. The Mercedes is much more expensive than the Cadillac with a base price of over $70,000.