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Reservations for Cadillac CT4-V and CT5-V Blackwing models to open in February

Cadillac will unveil its high-performance CT4-V Blackwing and CT5-V Blackwing sedans on Feb. 1 and will accept reservations for the cars the same day. Only 250 examples of each car will be built for 2022, and immediately after the reveal, customers can secure one of these Caddies with a $1,000 deposit, which is refundable. Deliveries are set to begin in mid-summer. As a special enticement, those first 250 cars will get a numbered plaque on the steering wheel, which indicates the model, transmission, and build sequence. Note that the plaque comes only on cars equipped with the high-performance steering wheel, which based on the teaser image below appears to have carbon fiber accents. It's standard on the CT5-V Blackwing and included on mid-level and higher versions of the CT4-V Blackwing. We already know that the CT5-V Blackwing will be available with carbon fiber seatbacks. More exciting news is that Cadillac will buck the prevailing trend and offer a six-speed manual transmission as standard equipment in both cars. A 10-speed automatic also will be available. It's not yet known what engine will power the sedans, although it's not expected to be the eponymous 550-hp Blackwing V8 that had an abbreviated run in the just-discontinued CT6-V. Cadillac has also announced that Blackwing buyers can avail themselves of a 2-day high-performance driving school experience at Cadillac's V-Series Academy at the Spring Mountain Motor Resort in Pahrump, Nevada. They're on their own as far as getting there, however. The unveiling of the two new Blackwings on Feb. 1 will take place at the brand's main website as well as its Twitter page. Related Video:    

GM announces 6 recalls covering nearly 720k cars

General Motors has announced yet another sprawling recall campaign, with six separate elements covering 717,950 vehicles on US roads. At this point in 2014, it's starting to seem like there are more days with a GM recall than without. Perhaps most troubling about this latest volley, though, is that every vehicle is from the past few years, indicating that GM's quality woes may not be limited to pre-bankruptcy vehicles.
The largest element of this latest campaign covers 414,333 units, and includes the 2011 to 2012 Chevrolet Camaro, 2010 to 2012 Chevy Equinox, GMC Terrain and Cadillac SRX and the 2011 to 2012 Buick Regal and LaCrosse. Only vehicles with powered, height-adjustable seats are covered. In these particular cars and crossovers, the bolt that secures the height adjuster actuator may loosen of its own accord and in some cases fall out completely. If this happens, the seats will be able to move both up and down. GM claims the vehicles are safe to drive, provided drivers don't vertically adjust their seats. This particular issue has caused one crash and three injuries.
The largest element of this latest campaign covers 414,333 units, including the Chevrolet Camaro and Equinox, GMC Terrain, Cadillac SRX and the Buick Regal and LaCrosse.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.