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Cadillac president de Nysschen says electrification coming 'across the spectrum'

We like to pick on new Cadillac president Johan de Nysschen for his insistence, many years ago, when he was president of Audi of America, that plug-in vehicles are for idiots. Listening to him give the keynote address at the Washington Auto Show today, you wouldn't know he ever said anything negative about an electric vehicle. Instead, he sounds something like a EV-angelist. De Nysschen said that Cadillac will be able to benefit from GM's considerable expertise in plug-in technology, which he said would be "applied across the spectrum of our portfolio." GM's electric committment will help in "making electrification commonplace." With the plug-in ELR already on the road, de Nysschen said that the company's next step in advancing powertrains will be the introduction of stop/start technology – which de Nysschen called an "important system to reduce fuel consumption and CO2 emissions" – into a Cadillac for the first time later this year. Without giving any specific details, de Nysschen said that Cadillac will introduce eight new models (not necessarily plug-ins) by the end of this decade, including five that "will take Cadillac into market segments where the brand is not even present today." These new vehicles will likely be much lighter than today's vehicles, de Nysschen said, because "weight reduction today is critical to automotive design, it helps to improve fuel efficiency and contributes to desireable vehicle dynamics." The key is to reduce weight without compromising safety or comfort and to use the right material – steel, aluminum, carbon fiber – in the right place at the right time. It was a not-so-subtle jab at Ford and its new aluminum F-150. "In the pursuit of weight reduction, some manufacturers have also opted for abandoning steel and have gone for an all-aluminum approach," he said. "At Cadillac, we believe that different materials each present particular advantages in specific applications. There is no single material that represents the optimum balance of the conflicting objectives of every single application." Related video:

Watch the 2014 Cadillac CTS live-stream reveal

Despite many an image leaking onto the Internet over the weekend, today is the official day for the debut of the all-new 2014 Cadillac CTS. You want the nitty-gritty details of Cadillac's new sedan? Click here.
If you want to watch the 2014 CTS makes its live debut in front of a throng of auto journalists, then just watch below, as Cadillac is live-streaming the event at 7:15 PM EST. That's only a few minutes from now, so click here to start watching, and stay tuned for our first live images of the CTS from the New York Auto Show.

2023 Detroit Auto Show recap | Autoblog Podcast #798

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor John Snyder and Road Test Editor Zac Palmer. The team attended the 2023 North American International Auto Show in Detroit this week, and have some thoughts about the reveals. They discuss the 2024 Ford F-150 (including the Raptor models), 2024 Jeep Gladiator, 2024 GMC Acadia and 2025 Cadillac CT5. Ford held a Mustang-focused event, and we talk about the Mustang Mach-E Rally and Mustang GTD. Finally, the hosts opine about the general vibe of the Detroit Auto Show, and whit it means for auto shows in general. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #798 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2024 Ford F-150 revealed at Detroit Auto Show: New tailgate, more screens and fresh looks 2024 Ford F-150 Raptor gets trick suspension and other upgrades 2024 Jeep Gladiator debuts with new interior, more options and trim levels 2024 GMC Acadia gets bigger, goes entirely turbocharged 2025 Cadillac CT5 revealed with updated looks and tech Ford Mustang Mach-E Rally coming to a trail (and showroom) near you 2025 Ford Mustang GTD revealed as a race car for the road General thoughts about the show Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Quick look at the 2025 Ford Mustang GTD