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Cadillac XT4-V on the way?

An anonymous photographer sent Cadillac Society two tightly cropped images of an XT4 crossover wearing two surprising badges. On the right, above the taillight, there's a 2.7 badge, In the lower right corner there's a V Series badge — the full-fat, multicolored V badge, not the monochrome V-Sport version. The images — assuming they're real — elicit more questions and no answers, the first being, is this the XT4 V-Sport that's been rumored since last October? Back then, GM Authority discovered front and rear images of such a vehicle hiding in plain sight, on a Cadillac site landing page. The backside of a thick-hipped XT4 is graced with the old V-Sport badge. We know the carmaker has split its V Series cars into two tiers, the lower intended to be less intimidating than before, the upper tier the continuation of the mongo V Series cars we've known and loved. The hints have been that the entry level will be called V Series, while the upper level takes the name "Blackwing," after the name of Cadillac's new 4.2-liter, twin-turbo V8 engine. With Mark Reuss himself having said, "We got rid of all the V-Sports," this supposed XT4-V offers more proof that V Series effectively represents a new V-Sport line. The only cosmetic giveaways to increased performance we can see are a carbon fiber trim in the license plate area, and an exhaust treatment similar to that on the recently introduced CT4-V. We're not certain what the 2.7 badge means for V branding on crossovers. The standard XT4 wears a 2.0 badge on the tailgate, representing its 2.0-liter four-cylinder with 237 horsepower and 258 pound-feet of torque. The XT5 gets a number, too, but the XT6 does not. GM's 2.7-liter four cylinder with 311 hp and 348 lb-ft first showed up in the Chevy Silverado, will get 320 hp and 369 lb-ft in the coming CT4-V, and has been predicted for the XT4-V. However, V cars — both Sport and Series — have never worn displacement badges. The new CT4-V and CT5-V go without numerical identifiers on their decklids. If there is an XT4-V on the way this year, we only have a few months before we see it and get some answers.

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.