2004 Cadillac Cts V Sedan 4-door 5.7l on 2040-cars

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Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.

Cadillac CT4 Luggage Test | How much fits in the trunk?

If you go by exterior specs, the Cadillac CT4 is more similar to a BMW 3 Series or Mercedes C-Class. However, if you go by interior space (or price), it's more like a Mercedes A-Class or BMW 2 Series Gran Coupe. That's definitely true of the trunk, which measures a rinky-dink 10.9 cubic feet, according to GM's specs. That number is what you'd expect in a small luxury coupe rather than a sedan. Indeed, the old ATS Coupe had 10.4 cubic feet.  Nevertheless, the CT4 is somehow not the smallest in the segment. That would be the A-Class and its 8.9-cubic-foot trunk. Good grief. Now, Mercedes has been known to shortchange its cargo capacity numbers so we'll have to luggage test that at some point to know for sure. Today, let's see if the CT4 is in keeping with that 10.9 number. Also, how much worse is it than the also rinky-dink CT5 trunk or the overly optimistic 2 Series Gran Coupe? Yep, that looks pretty small. Also, note the weird rail-like things that hampered the CT5 (below right) are also present here in the CT4 (below left). There's also a similar lip to clear for the folding back seat, but the CT4's opening seems bigger.  As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). All but the biggest bag fit, which is exactly the same number that could fit in the CT5. As the below photo shows, the bigger car has just a bit more space left over. Maybe for a pair of grocery bags. That would be consistent with the difference in cubic feet: 11.9 cubic feet versus 10.9. What about the BMW 2 Series Gran Coupe? BMW says it has 15.1 cubic feet of space, but it doesn't. At least not using the same measurement criteria that the vast majority of other manufacturers use. It can carry the biggest bag, but it would still need to leave the fancy bag behind. That's also while utilizing the 2 GC's ample under-floor storage compartment.  As such, the CT4 does indeed have a small trunk, but it's at least in keeping with its competitors. The CT5 cannot say that, regardless of which segment you compare it to.  Unfortunately for the CT4, though, the story does not stop here.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.