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2019 Cadillac ATS-V, CTS-V get cool color, weird name

A lot of special-edition cars are really not all that special. They consist of some special paint combo, and maybe a couple of optional features made standard. The Cadillac ATS-V and CTS-V Pedestal Editions are actually pretty much that. But they make up for the mild content list with a really nifty color, great exclusivity and also a weird name. They also help celebrate the ATS-V and CTS-V before they disappear from the line. First let's take a look at the color. It's a shade called Bronze Sand Metallic. It's an earthy, dark brown with a yellow-green tinge to it. We suspect it probably looks more impressive in sunlight, and it's unlike most browns we've ever seen. It's sure to garner attention in any parking lot stuffed with black, silver and white luxury cars. It's matched with sand-colored ultrasuede inserts and bronze-threaded carbon fiber trim on the interior that look sumptuous. Each also comes with carbon fiber exterior trim, red brake calipers, and the CTS-V adds the performance data recorder and Luxury Package. The name really is strange, though. Cadillac says, "The special-edition variants are named in tribute to Cadillac V-Series' time spent at the pinnacle of luxury high-performance." So it seems the thinking was that these cars are up on a pedestal compared with other performance luxury cars. But even in that sentence from Cadillac, there's a word that would be better and more recognizable for excellence: pinnacle. We can think of other great words for marking the peak or the top of performance and luxury, words such as "apex" or "climax." Well, maybe not that one. One of the big appeals of these cars is that there won't be many of them. There will only be 300 built, and that's the total between the ATS-V coupe and CTS-V sedan. The final total for each model will be determined by orders. Ordering opens up on the first week of November, with production coming at the end of that month. The cars will only be available to buyers in the U.S., Canada and the Middle East. There are significant price differences between the two cars. The ATS-V coupe starts at $77,090, while the CTS-V starts at $102,590. That puts the ATS-V at roughly $10,000 more than a base model, and the CTS-V at roughly $12,000 more than its base model. Related Video: Featured Gallery 2019 Cadillac ATS-V and CTS-V Pedestal Edition View 9 Photos Image Credit: Cadillac Cadillac Coupe Luxury Performance Sedan cadillac ats-v

Cadillac applies to trademark Symboliq, Optiq and Celestiq names

GM Authority found a General Motors trademark filing with the Swiss Federal Institute of Intellectual Property for the phrase "Cadillac Symboliq" and the name "Symboliq." The documents submitted on July 22 were for the category of "Motorized land vehicles, namely automobiles.” It appears the Swiss action was GM following up on what it had done the day before in the U.S. On July 21, GM filed paperwork with the U.S. Patent and Trademark Office to secure three words and three phrases: Symboliq and Cadillac Symboliq, Optiq and Cadillac Optiq, and Celestiq and Cadillac Celestiq. Every name is listed for application to "Motor land vehicles, namely, automobiles." Cadillac recently explained its switch to model names that end in "iq," pronounced "ick," and the fact that the Celestiq name is among the recent trio leads us to believe the automaker has strong intent to use the other two on future products. We know the Celestiq — a large, hand-built, flagship sedan that will follow the Lyriq to market, predicted to retail for close to $200,000 whenever it goes on sale. We also know Cadillac has three more battery-electric products in the works after the XT5-sized Lyriq and "massive" Celestiq. As laid out in a 2019 GM Sustainability Report pitching 20 new electric vehicles across all brands by 2023, from Cadillac we're anticipating an XT4-sized crossover, an XT6-sized three-row crossover, and an electric take on the Escalade. Two of those three could get the Symboliq and Optiq names. The lineup, and more important, Cadillac's vision, will make more sense on August 6 when we finally get to see the Lyriq concept, with its single pane of 33-inch glass forming the instrument and infotainment display across the dash, tall taillights, and 22-inch wheels.   Related Video:

Cadillac highlights craftsmanship in latest Escalade teaser videos

Cadillac, in case you haven't heard, is unveiling the new Escalade on October 7, completing the redesign of General Motors' large SUV range. The event is proceeding with the regular degree of "teasers" and "leaked images" that is typical of the automotive world, nowadays.
As the new Escalade's reveal date grows closer, Cadillac is trumping up interest for the new SUV, debuting five short teaser videos on its YouTube channel. While not showing much about the Escalade itself, the spots reveal plenty about its materials. Real wood and hand-stitched leather are highlighted, while we get another glimpse of the Escalade's vertically oriented headlights. Take a look below for all five spots.