2020 Cadillac Ct5 Premium Luxury on 2040-cars

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Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac to expand V-Series but discontinue CTS-V and ATS-V

Cadillac said Tuesday it will expand its V-Series performance sub-brand with the arrival of the CT6-V sedan in 2019 ( formerly known as the CT6 V-Sport), with plans to add high-performance variants across its portfolio. The flipside to that expansion is the sunsetting of its two existing V-Series performance cars, the ATS-V (both coupe and convertible) and CTS-V sedan. Two new unspecified sedans will slot below the CT6 in Cadillac's lineup, a spokesman said. The CT6-V will arrive next spring, roughly a year after it bowed at the New York auto show. It will feature Cadillac's new "Blackwing" V8, a twin-turbo engine that displaces 4.2 liters and produces an estimated 550 horsepower and 627 pound-feet of torque, sending it through GM's new 10-speed automatic transmission to drive all four wheels. A less-aggressive version of the engine will also appear in the CT6 Platinum model, offering 500 horsepower and 553 lb-ft of torque. "Beginning with the debut of the CTS-V Sedan in 2004, the V-Series sub-brand sparked new life into Cadillac," Mark Reuss, executive vice president and president of GM Global Automotive Group and Cadillac, said in a statement. "As a result of the overwhelming response the CT6 V-Sport received when revealed in early 2018, we've decided to formally make it a V-Series, signaling the expansion of V-Series." View 61 Photos A Cadillac spokesman tells Autoblog the 2019 model year will be the last for the ATS-V and CTS-V. The ATS-V is powered by a twin-turbo 3.6-liter V6 that's good for 464 hp and 445 lb-ft of torque, an increase of 262 hp and 173 lb-ft from the base, four-cylinder ATS, which is also set to go to pasture at the end of the 2018 model year. The CTS-V, meanwhile, boasts a 6.2-liter supercharged V8 under its carbon-fiber hood that puts out 640 horsepower and 630 pound-feet of torque, good for a 3.7-second 0-60 mph time and a top speed of 200 mph. In a Quick Spin review last year, Autoblog Editor-in-Chief Greg Migliore called the car "old-school muscle in an Esquire-approved suit. It's 'roids and cufflinks." As for what's next for an expanded V-Series, Cadillac has the new XT4 crossover, and already other companies are banking on performance versions of crossovers. Cadillac's also developing a less expensive luxury sports sedan called the CT5. It's also said to be planning a production version of the Escala concept starting in late 2021, so those could be possibilities.

Online Find Of The Day: 2008 Cadillac XLR picks up where Excalibur left off

We try very, very hard to keep snark away from creations like the one you see here. After all, someone poured plenty of enthusiasm, time and money into turning a 2008 Cadillac XLR into a modern interpretation of the new-old cars typically done by cottage builders like Excalibur and Clénet. Even so, it's hard not to wince when you set an eye on this machine. With its wheelbase stretched to accommodate the extra bodywork, goofy sidewalls and upkicked nose (examine it in profile, it looks slightly bent in the middle), this "neoclassic" takes whatever was loveable about the Cadillac underneath and buries it in a tacky grave.
Miraculously, the engine bay has been left unmolested, which means the retractable hardtop convertible still features a 4.6-liter Northstar V8 engine good for 320 horsepower. If only that were enough to outrun its shame. If, for some reason, you feel like taking this thing home, Harry Kaufmann Motorcars of Milwaukee says it can be yours for a paltry $74,998. We wish were joking. Check it out here.