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GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

Lyft and Ghostbusters want to take you for a ride in Ecto 1

Part of the fun of using a service like Lyft is that you never know exactly what kind of car will pick you up. And if you're in select cities this weekend, it could be the Ghostbusters' Ecto 1. Lyft is picking riders up in a 1982 Cadillac DeVille wagon decked out in the livery of everyone's favorite ghost catchers as part of a promotional tie-in with the new Ghostbusters movie. Just select Ghost Mode when ordering a car, and a decked-out Ecto 1 should appear. Customers can't ride with Slimer, but Lyft is packing each car with Hi-C Ecto Cooler – the relaunched juice drink that most older millennials lived on during their childhood – and Twinkies. If you're questioning the Twinkies, we strongly recommend you go back and watch the 1984 original. Egon will educate you. Riders in New York, Los Angeles, San Francisco, Boston, and Washington can order a free ride in Ecto 1 on Friday, July 1 or Saturday, July 2, between 10 a.m. and 6 p.m. Ghostbusters, starring Kristen Wiig, Melissa McCarthy, Leslie Jones, and Kate McKinnon, hits theaters on July 15. Related Video: News Source: Lyft via YouTube Celebrities TV/Movies Cadillac Wagon Luxury Special and Limited Editions Videos Lyft ecto 1 1982 cadillac deville

Next Cadillac Escalade interior will have Mercedes-like screens

Not too long ago, we thought we got a glimpse at the next-generation Cadillac Escalade's interior. But as we have learned from the spy photographer who took it, those are actually for a different full-size GM SUV, probably the GMC Yukon. How can we know this? Well, that same photographer caught this SUV, and it has a fancier interior and a key Cadillac interior piece that proves this is actually the Cadillac interior. The big difference with this interior is the instrument cluster and infotainment system. The previous SUV we saw had a pretty conventional interior with plenty of buttons, a screen at the top of the center stack, and an instrument cluster under a plastic hood. On this presumed Cadillac SUV, it has one large monolith containing screens for instruments and infotainment. It's very much like what you'll find in Mercedes-Benz models. Unlike in Mercedes cars, this bank of screens appears to have some curve to it, orienting everything toward the driver. Besides the fancy screens that point to Cadillac, the shifter also clinches this as the Cadillac interior. It's the same monostable lever found in the latest Cadillacs such as the XT6 and CT5. Much of the rest of the interior has been pretty well covered. But we can tell that Cadillac is using some nice wood trim that appears to stretch across the dashboard. The dash itself also looks as though it will be rather low and minimalist. Like past Escalades, this will probably share most of its mechanicals with the Tahoe/Suburban, meaning it too will be making the long overdue switch to independent rear suspension. It will also likely continue to offer the 6.2-liter V8 and 10-speed automatic transmission as the only powertrain choice. We should see the new SUVs in the next couple of years.