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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Cadillac Lyriq teased ahead of debut next week

The Cadillac Lyriq is just around the corner, set to be fully revealed on August 6. Cadillac just released a few teaser photos and videos as preparation for the big debut a week from today. It’s our best look at the production version of the car yet. Of course, you may remember photos of the EV concept released over a year ago, but the production crossover is shaping up to be a little different. This carÂ’s most intriguing element so far is the charge outlet panel integrated into the front fender. The large piece appears to lift up and slide out of the way when itÂ’s time to plug in. This reveals a decorative LED light strip that outlines the outlet, ultimately leading into the Cadillac logo above. Below the panel is a small, silver GM badge that if our guess is correct, says “Ultium” for the Ultium battery technology going into the Lyriq.  The wheels feature a unique silver and black two-tone design. Those black inserts are ridged, and the wheel is likely designed for better aero performance and increased range. ItÂ’s tough to say much about the design itself, but the silhouette is giving us crossover coupe vibes with its heavily raked rear window and sloping roofline. It appears to have a couple spoilers, one on the roof and then another as a ducktail below the rear window. CadillacÂ’s video teasers provide for the briefest of front end glimpses. Still, we can see the fancy lighting signature that Cadillac has created. ThereÂ’s both a light-up Cadillac badge and small LED lighting strips integrated throughout the grille. ItÂ’s concept car-like in appearance, so we do wonder whether this will find its way into a production Lyriq. The vertical DRL weÂ’re used to seeing on other Cadillacs has also made an appearance on the outer edges of the front bumper. ItÂ’s been previously stated that the Lyriq would enter production in 2022, so even when GM does reveal the electric Cadillac next week, itÂ’ll be a long while till we see the vehicle on the road. Related Video:

2014 Cadillac ELR whirs into Jay Leno's Garage

While Jerry Seinfeld was gallivanting around LA with Sarah Silverman in a Jaguar XKE, our favorite car-loving comedian, Jay Leno, was checking out the all-new 2014 Cadillac ELR. Set to go on sale later this year, Cadillac brought its ELR to Jay Leno's Garage to show off some of its styling and technology as well as give Leno some seat time in the range-extended EV. Leno owns both a Volt and a CTS-V, and the ELR is a kind combination of the two (sort of).
In this episode, Leno spends some time talking to Frank Saucedo, GM director of advanced design, and ELR chief engineer Chris Thomason before logging a few miles on the sleek coupe. Interestingly, it seems that GM has definitely changed its tune a little since the introduction of the Volt a couple years ago; Saucedo and Leno both refer to the ELR as a hybrid, and Thomason says that it gets the "bulk of its propulsion" from the electric motors. Whatever you want to call it, scroll down to watch the latest episode of JLG with some great information and driving shots of the plug-in Cadillac.