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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

The Beast 2.0: What the 2016 presidential election winner will ride in

The current presidential limousine, which is referred to as "The Beast," will be altered for the next President of the United States. Our photographers managed to capture the vehicle testing. " The Beast 2.0" will follow closely behind the current presidential limousine that's built upon a rugged commercial truck chassis and has a sedan-like body. Instead of wearing styling details from the now-retired Cadillac STS, the new presidential limo appears to borrow looks from the latest Escalade and the CT6 sedan. The bomb-proof prototype is wearing LED headlights, has a more angular grille that features Cadillac's wreathless crest, and ditches regular antennas for a shark fin unit. Other than these changes, the Beast 2.0 should still be able to house seven passengers and have enough protection to be one of the safest vehicles on the planet. The prototype looks like it's higher off the ground, as well, which should help the next president to avoid an embarrassing moment. There's no word on whether the Beast 2.0 will be ready in time for the next president presidential inauguration in January, but our photographers report that GM recently stepped up its testing for the limousine at its Milford Proving Grounds. Related Video: Featured Gallery The Beast 2.0 Spy Shots Image Credit: KGP Photography Government/Legal Spy Photos Cadillac Truck Sedan president Hillary Clinton the beast

You want screens? The 2021 Cadillac Escalade infotainment system gives you screens

The 2021 Cadillac Escalade’s infotainment system shocked and awed when it debuted, but now weÂ’ve finally had a chance to live with both it and the giant SUV that surrounds it for a week. Sliding behind the triple OLED screens is like stepping into the tech-forward future Cadillac promised us. The 6.2-liter push-rod V8 under the hood says otherwise, but the interior technology has already arrived. There are three screens in total: a 16.9-inch touchscreen for the infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All three are OLED displays, and just as you might expect, they are gorgeous to take in. None of the high-tech German luxury vehicles have screens this pretty. The Escalade's donÂ’t just look great, though. All three screens are quick to react and pop through functions/menus without a hitch. The only slop or delay in the whole system is when you go to turn the cluster's augmented reality (AR) camera on  — you wait one potato, two potato, and then the feed pops up. ItÂ’s a new take on GMÂ’s infotainment system as a whole. YouÂ’ll still be swiping side-to-side through an iPad-esque display of apps, but the UI is totally rethought and appears fresh. Icons are big and easy to press. Nothing is hidden off-screen at any point. It just makes good sense. 2021 Cadillac Escalade infotainment View 17 Photos Cadillac has found a way to better utilize its redundant scroll wheel, too. Though it's the same wheel as is on other models, this time the whole display changes to match the wheelÂ’s action when you use it. For example, the home screen turns into a revolving circle of apps that you twist through as soon as you twist the dial. It may take some getting used to, but the option between two different interfaces that both function well is a positive. Redundant combos of touchscreen and control wheel are common, but no one offers something like this.  Keeping a few physical buttons and an actual volume knob around to control the infotainment system is another thoughtful touch — same goes for the climate controls, which entirely consist of physical buttons. Despite the central instrument panel screenÂ’s prodigious size, you wonÂ’t actually find a whole lot buried in there. All of the trip settings and general car settings have been moved into the infotainment system itself.