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Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video:

Buick mulling more powerful Encore; diesel too

Looking to set itself apart in the mid-luxury segment, Buick is looking to introduce a diesel engine somewhere in its US lineup. And according to Edmunds, the two best chances of a diesel Buick rest with the Encore and Verano.
In both our First Drive and Review of the 2013 Encore, our chief complaint about the compact crossover was the the lack of power from the 138-horsepower turbo engine. Edmunds says that the recently introduced 1.6-liter four-cylinder engine (with both gas and diesel variants) from the Encore's overseas cousin, the Opel Mokka, could make its way into the Encore delivering the much-needed boost in power.
Then there's the Verano. As a close relative to the Chevy Cruze, which just added a diesel engine for 2014, the article speculates that a Verano Diesel might actually be the more "probably candidate" if and when Buick decides to add a diesel model to its portfolio. Either way, offering such an engine in one of its products could be a great way for Buick to differentiate itself from Cadillac and possibly even attract buyers from Volkswagen, Audi and Mercedes-Benz looking for a luxurious, fuel-efficient vehicle.

Buick Electra-X concept teased for Chinese audience

Buick is about to show its largest market, China, how the brand does an electric vehicle specifically for that clientele. The Tri-Shield released two images of the shark nose that will grace its Electra-X concept, a follow up to the Electra concept that debuted at the Auto Beijing in 2020. Instead of the 583-horsepower, high-riding, thick-bodied fanciful sedan of yore, the Electra-X should be a much more production-ready version of what Chinese buyers can expect. Buick China said that "The Electra-X concept takes Buick's innovative thinking and imagination of future electric mobility to the next level. It is designed to provide a safer, smarter and more desirable EV experience, building on Buick's deep understanding and insights of local consumers toward electrification and intelligent driving." This will be a different vehicle than the "groovy" EV concept Buick showed its American audience in February of this year, although there are similarities. Buick China also said of the Electra-X that it is "defined by the brand's all-new design language" that embodies "distinct and forward-looking styling, along with an airy interior." Another design trait will be slim, sloping DRLs, seen on the Chinese and U.S. concept teasers, with slight differences. The Asian market can also expect minimal surfacing, an ornate grille treatment, side mirror cameras, and trim A-pillars. Tech-wise, Buick says the Ultium-based product will come with Super Cruise and its Virtual Cockpit System. The China debut happens next month at 2022 Buick Brand Day. Our groovy EV debuts this summer, the automaker planning to have two electric vehicles in U.S. showrooms by the end of 2023. The Electra-X could give big clues about what's headed our way. Related video: