1971 Buick Skylark Custom Convertible 2-door 5.7l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2018 Buick Regal GS : The 310-hp American hot hatch

Buick has spent the last decade shredding its perception as the low-level luxury vehicle for geriatrics, but the brand hasn't always been associated with that crowd. In fact, ask some enthusiasts and you'll hear about the GM 3800 series engines, IndyCar racing, and the mythical GS and GNX. In that high-octane theme, GM pulled back the curtain on the all-new, all-wheel drive, 310-horsepower 2018 Buick Regal GS Wednesday morning in Milford, MI. The GS is basically a sport-tuned version of the all-new Buick Regal. We've seen the standard and high-riding wagon variants, but this is our first look at what's likely to be the enthusiast pick. The Regal GS uses the five-door sportback bodystyle from the standard car (though a GS version of the TourX would be awesome), swiped from GM's soon-to-be former German division, Opel. While a number of automakers are downsizing engines, Buick is soldiering on with its tried and true naturally aspirated 3.6-liter V6, in this guise making 310 horsepower and 282 lb-ft of torque. Power is sent to all four wheels through a nine-speed automatic. The all-wheel drive system uses a twin-clutch setup and has been tuned specifically for the GS. The Regal GS makes more power than both the Acura TLX A-Spec (290 horsepower) and the Lexus IS350 F-Sport (306 horsepower). The V6 features both cylinder deactivation and auto stop/start for better fuel economy. The fully independent suspension uses the second-gen Continuous Damping Control (CDC), capable of 500 adjustments per second. Selectable modes allow the driver to tailor the car to fit the situation. Large Brembo front brakes are surrounded by standard 19-inch wheels and tires. The exterior gets a few styling changes like a sporty front and rear fascias, a small rear spoiler, and plenty of GS badges. Inside, the Regal GS gets unique sport seats with integrated headrests and adjustable lumbar and thigh bolsters. They even come standard with heating, ventilation, and massaging functions. The driver faces a GS badged flat-bottom steering wheel and GS-specific pedals. A full-color heads-up display is optional. Available safety features include front pedestrian braking, lane keep assist with lane departure warnings, forward collision alert, automatic emergency braking, and adaptive cruise control. The real key for the success of the Regal GS could be pricing.

Bob Seger's Detroit Made music video is an homage to the Motor City

At this point, Bob Seger feels like the living embodiment of old-school rock 'n' roll. The Michigan native has been strumming out classic records like Night Moves for decades, and he just released a new single called Detroit Made. It sounds like a future staple of just about every classic car show within the next few years, and the video is dedicated to the Motor City, past and future.
Detroit Made is all about cruising in the city in a classic Buick Electra 225, perhaps better known as a "deuce and a quarter." It's straight-down-the-middle rock and could just as easily be from a decades-old Seger album as something new.
The video for the new single mixes shots of American classics cruising along Woodward Avenue with a contemporary look at the city. Sure, there are the well-known dilapidated buildings falling into rubble, but the people there aren't just letting the city die. Other parts show the attempts to clean things up and rebuild. Check out the video if you need a few minutes of old school rockin' in your life.