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Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video:

Buick lowering base prices on Regal, Verano

Buick might have two new options for buyers in the market for an inexpensive luxury sedan. In a move similar to the introduction of the LaCrosse 1SV base trim a few months ago, the brand is ready to offer cheaper, entry-level versions of the Regal and Verano. Like the LaCrosse 1SV, the Verano 1SV mostly cuts dealer margins to reduce the cost for customers. The small sedan is priced at $21,065, plus $925 destination, which is a significant $2,315 drop compared to the next higher trim. The powertrain is still a 2.4-liter four-cylinder making 180 horsepower and 171 pound-feet of torque and a six-speed automatic, but buyers lose out on satellite radio. According to CarsDirect, dealers are making just $106 on this model, versus $935 on the higher grade. Meanwhile, the Regal 1SV charts a slightly different path to a lower price. The trim starts at $27,065, which is a $2,925 savings over the next trim. Buyers still get leather seats too, but the powertrain here is a 2.4-liter four-cylinder without eAssist that makes 182 hp and 172 lb-ft of torque and a six-speed automatic. That's a 77 hp deficit compared to the turbocharged Regal, and combined city/highway fuel economy dips to 23 miles per gallon combined, compared to 24 mpg with forced induction. Buick is introducing the 1SV models in hopes of grabbing more attention for the brand. "We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition," said company spokesperson Nick Richards to Autoblog. However, you might not see many of these inexpensive Buicks on the road. "On the Verano, we suspect dealers will opt to stay away from a car with around $100 between invoice and MSRP - that's the pattern we've been seeing on the LaCrosse 1SV, which is practically impossible to find," said CarsDirect Senior Pricing Analyst Alex Bernstein to Autoblog. Also, the Regal 1SV's switch to a less powerful, naturally aspirated engine "could be a turn-off for some shoppers," he said. Related Video:

Buick will go sedan-free by killing the Regal after 2020

Pour one out for the Buick Regal. Citing a growing lack of demand, the firm announced it will deep-six its last remaining sedan and its only station wagon after the 2020 model year. Buick spokesman Stuart Fowle told Motor Authority that buyers clearly prefer crossovers and SUVs; so far, nearly 90 percent of the company's 2019 sales have come from high-riding models. In other words, the company's decision to send the Regal to the pantheon of automotive history is business, not personal. "Buick continues to be ahead of the consumer shift towards SUVs," Fowle explained. Autoblog confirmed the decision applies to the sedan, which is available in a sporty GS configuration (pictured) that we praised as "the coolest car Buick has made in years," and the TourX wagon, which attracted Buick's wealthiest buyers and sold far better than the company expected. Its retirement underlines the colossal difficulty of selling a wagon that's not a Subaru Outback in America. View 46 Photos Buick didn't loudly announce its exit from the passenger car market, but it's beating Ford to the punch. The last Cascada rolled off the assembly line earlier in 2019, and the bigger Lacrosse is one of six cars whose retirement was announced by General Motors in 2018. Neither will be replaced, and the odds of seeing another Regal are extremely low. The company's message is clear: Buyers want crossovers and SUVs, so that's what they'll get. As a bonus, axing the Regal will finally allow Buick to end its reliance on former sister company Opel, which General Motors sold to Paris-based Peugeot in 2017. It developed the Regal, and manufactures it in a factory located next to Opel headquarters in Russelsheim, Germany. The Regal will live on elsewhere in the world. Buick will continue to sell it in the Chinese market because motorists there still buy sedans, and Opel/Vauxhall will keep offering its version of the car (called the Insignia) across Europe. The model recently received minor updates inside and out to remain fresh, but it competes in a segment that's free-falling and its days are likely numbered.