1968 Buick Skylark Custom Convertible 2-door 5.7l on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Audi tops Consumer Reports' brand rankings while Tesla leads domestics at eighth

Tesla supplanted General Motors' Buick division as the top-ranked US automaker in Consumer Reports annual brand rankings, though the electric-vehicle maker finished eighth among global automakers. Buick had finished atop CR's domestic car-brand list for three years before Tesla leapfrogged it. Scores were calculated from a combination of performance, owner satisfaction, and reliability. CR noted that Buick scored big on reliability but not so high on performance, while Tesla appeared to present the opposite case. Volkswagen's Audi division repeated as the best overall brand for the second straight year, beating out VW's Porsche unit, BMW, Toyota's Lexus division, and Subaru. Kia and Mazda followed those brands, while Honda finished ninth, between Tesla and Buick. Consumer Reports took results from 31 brands. Reliability issues related to the Toyota Tacoma helped drop that Japanese automaker out of the top 10. Take a look at CR's results for its Annual Brand Report Card here. That Tesla, Audi, and Porsche placed so high is topical, given some of the issues plaguing those automakers. Audi, Porsche, and their parent VW have been coping with the effects of the diesel-emissions scandal that broke back in 2015. The scandal has cost Europe's largest automaker billions of dollars, and forced VW to put a stop-sale on diesel-powered cars in the US in late 2015. And while the Tesla Model S improved from the "worse-than-average" label CR gave it in its 2015 Annual Auto Reliability Survey, the problematic falcon-wing doors on the Tesla Model X SUV pulled that model's reliability scores lower last year. Additionally, the Model X's climate-control system and door locks have also caused issues. Toyota and Lexus finished atop CR's reliability rankings last year. Related Video:

Buick reveals new Verano in Shanghai

The lion's share of the new vehicles being showcased at the Shanghai Motor Show this week may never make their way to US showrooms. But Americans will surely want to note the unveiling of the all-new Buick Verano. The current compact sedan in the Buick lineup arrived in 2011, and is now preparing to enter its second generation with the model you see here. Details are the only element more scarce than photos (GM has released one thus far), but we can see that the new Verano adopts more dynamic styling than the model it replaces. The design borrows elements from the Riviera and Avenir concepts, with a more steeply raked windshield and rear glass said to give the new Verano a more elongated look (and lower drag coefficient) than its compact footprint would dictate. Up front you'll see Buick's signature waterfall grille, flanked by HID xenon headlights with LED daytime running lights and taillamps. Motivation comes courtesy of a 1.5-liter turbocharged Ecotec four, driving 166 horsepower and 184 pound-feet of torque through a new seven-speed dual-clutch transmission. The 17-inch wheels are shod with Continental rubber. Just how many of these specifications will remain relevant when the new Verano reaches Buick dealers on this side of the Pacific remains to be seen, but for now you can delve into the full press release below. Related Video: Buick Verano Debuts at Shanghai GM Gala Night New-generation sports sedan offers stylish exterior, class-leading fuel efficiency and precise handling SHANGHAI – Buick's new-generation sports sedan, the Verano, made its debut this evening at Shanghai GM Gala Night. It will be appearing on Shanghai GM's stand at Auto Shanghai 2015, which starts tomorrow. The brand's latest entry in the mid-range passenger car segment has a stylish exterior, class-leading fuel efficiency and precise handling. The Verano is targeted at individuals who value a personal and dynamic driving experience. Design inspired by Buick Riviera and Avenir concept cars The Verano was inspired by the new Buick Riviera concept car, which premiered in 2013, and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. It represents an innovative interpretation of Buick's classic styling while exemplifying the elegance and dynamism of Buick's new-generation products.