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Buick will go sedan-free by killing the Regal after 2020

Pour one out for the Buick Regal. Citing a growing lack of demand, the firm announced it will deep-six its last remaining sedan and its only station wagon after the 2020 model year. Buick spokesman Stuart Fowle told Motor Authority that buyers clearly prefer crossovers and SUVs; so far, nearly 90 percent of the company's 2019 sales have come from high-riding models. In other words, the company's decision to send the Regal to the pantheon of automotive history is business, not personal. "Buick continues to be ahead of the consumer shift towards SUVs," Fowle explained. Autoblog confirmed the decision applies to the sedan, which is available in a sporty GS configuration (pictured) that we praised as "the coolest car Buick has made in years," and the TourX wagon, which attracted Buick's wealthiest buyers and sold far better than the company expected. Its retirement underlines the colossal difficulty of selling a wagon that's not a Subaru Outback in America. View 46 Photos Buick didn't loudly announce its exit from the passenger car market, but it's beating Ford to the punch. The last Cascada rolled off the assembly line earlier in 2019, and the bigger Lacrosse is one of six cars whose retirement was announced by General Motors in 2018. Neither will be replaced, and the odds of seeing another Regal are extremely low. The company's message is clear: Buyers want crossovers and SUVs, so that's what they'll get. As a bonus, axing the Regal will finally allow Buick to end its reliance on former sister company Opel, which General Motors sold to Paris-based Peugeot in 2017. It developed the Regal, and manufactures it in a factory located next to Opel headquarters in Russelsheim, Germany. The Regal will live on elsewhere in the world. Buick will continue to sell it in the Chinese market because motorists there still buy sedans, and Opel/Vauxhall will keep offering its version of the car (called the Insignia) across Europe. The model recently received minor updates inside and out to remain fresh, but it competes in a segment that's free-falling and its days are likely numbered.

J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.

GM trademarks 'Sport Touring' for Buick Regal, LaCrosse

Discovering trademarking or patents from automakers always fascinates us since the filings hint at the possible future of motoring. Based on two recent applications, Buick has something possibly brewing for two of its sedans, because the company now has the trademark for Sport Touring on the Regal (pictured above in GS trim) and LaCrosse. According to GM Inside News, both trademarks are dated April 27 and are simply described to the US Patent and Trademark Office as being for "motor land vehicles, namely, automobiles." That doesn't narrow things down at all. However, since the moniker is specifically for both sedans, Sport Touring might be a new trim or special edition for them. Buick had no comment when reached by Autoblog. Of course, there are a whole host of automotive trademarks that are claimed that end up with no actual vehicle in showrooms. Unfortunately, we just have to wait to find out if this is another case like the Buick Enclave Tuscan where the filing offers a preview of the future or a situation like the still long-awaited return of the Supra.