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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Opel Insignia, the harbinger of a Buick, rolls out at Geneva

GM's sale of Opel/Vauxhall to French automaker PSA Groupe will take effect later this year, but new models roll out regardless, as Opel debuted its all-new 2018 Insignia flagship (and Buick Regal clone) Tuesday at the Geneva Motor Show. The midsize Insignia, which bears a great resemblance to a Mazda6, will come in Grand Sport and Sports Tourer (that is, a wagon - will Buick offer a wagon?). It is built in Russelsheim, Germany. As part of the GM-PSA deal, the two companies agree that PSA, maker of Peugeot and Citroen, will continue to supply some Holden and Buick models; Opel models form the basis for several of Buick's core products, including the Encore small crossover and Regal sedan. But as the two brands part ways, we may well see Buicks remaining Buick-y, and Opels evolving away from GM parts and designs. Seeking a little clarity on what the sale of Opel means, we asked Buick and were directed to a statement: General Motors announced an historic agreement to sell the company's Opel business to PSA Group. This is a major milestone and one that we believe will improve the business prospects of each company and deliver significant value to shareholders, customers and employees around the world. Buick and Opel have historically cooperated on a number of product programs. Buick products will not be impacted by today's announcement. We will continue to deliver our product plans with excellence and precision. Buick has delivered three consecutive years of record global sales, we are General Motors' second largest international brand, and we have built an excellent reputation for quality and customer service. The new products Buick will announce in 2017 will help us build on this momentum. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive. With the Opel versions debuting at Geneva, the Buick Regal will possibly follow at the New York auto show in April. The Insignia will start at about $25,500 and has the now-customary roster of high-tech options such as active lane keeping, a heads-up display, 360-degree-vew cameras, a hood designed to increase pedestrian safety and a new Opel OnStar Personal Assistant to help book hotel rooms on the fly or search for parking spots. The car comes with turbocharged four-cylinder engine options, an eight-speed automatic, and it's 400 pounds lighter than its predecessor.

The last Buick Cascada unceremoniously rolls off the assembly line

Motorists in the market for a new Buick Cascada need to act fast. Peugeot-owned Opel has built the last example of the drop-top model in its Gliwice, Poland, factory, and there's no replacement in sight. Buick announced the Cascada's demise in early 2019, and GM Authority learned the model went out unceremoniously. There's no indication that the final example received a commemorative plaque on its dashboard, or is headed to a private collection; photos of it aren't even available. The dealership who ordered it might not know it's about to receive the last specimen of the breed. As a non-luxury, front-wheel-drive convertible, the Cascada was marooned on an island that Buick's rivals abandoned halfway through the 2010s. The Chrysler 200 Convertible and the Volkswagen Eos were discontinued after the 2014 and 2015 model years, respectively. Landing in a class of one likely raised more than a few eyebrows in Buick's product planning division, but it was a semi-enviable position that helped the firm sell about 17,000 units of the Cascada between the 2016 and 2019 model years. It proudly pointed out about 60 percent of buyers were new to General Motors. Left-hand-drive examples of the Cascada were sold under the Buick and Opel banners. Right-hand-drive models joined the Vauxhall range in the United Kingdom, and they wore a Holden emblem in Australia. The four flavors were identical with the exception of some brand-specific trim pieces and powertrains. None will get a successor; the aforementioned carmakers are no longer operating under the same roof, and the global convertible segment is steadily shrinking.  The Cascada's multinational provenance made more sense before General Motors sold its Opel and Vauxhall divisions to PSA Groupe, the Paris-based carmaker that owns Peugeot, Citroen and DS. The French firm pledged to keep producing cars for Buick for as long as necessary, but the former sister companies tacitly agreed to stop co-developing vehicles. The sedan and station wagon variants of the Regal are now the only Opel-designed, PSA-built model left in the the Buick portfolio.