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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

1969 Buick Riviera is latest Hot Wheels Legends finalist

The Hot Wheels Legends Tour traveled to Southern California, one of the bastions of car culture in the United States, to find the next custom-built car that it will add to its catalog of scale models. The winner of the latest stop is a 1969 Buick Riviera turned into a head-turning lowrider. Owned by Mario and Nora Zamudio of Los Angeles, the big coupe is finished in a color called Pagan Gold and fitted with bright wire wheels. The husband-and-wife team spent four years working nights and weekends to build the Riviera. They removed the exterior trim pieces to achieve a cleaner look, spent a considerable amount of time detailing the engine bay and fitted a hydraulic suspension system. The interior received the custom treatment as well. Pagan Gold accents on the dashboard complement the exterior, there's an aftermarket steering wheel with three bright spokes, and the beige and brown upholstery finishes to the look. Readers familiar with Riviera models from the 1960s will notice that some of the switches aren't original; they're used to control the hydraulic suspension. Power for this Riviera comes from the original 430-cubic-inch (7.0-liter) V8, which was rated at 360 horsepower and 475 pound-feet of torque in 1969. It spins the rear wheels via a three-speed automatic transmission, and we bet it sounds excellent. One Buggy Mud Muncher Raptor View 13 Photos This eye-catching Riviera will move on to the semifinal round this fall, where it will compete against previous winners for the chance to get scaled down into a Hot Wheels model. The list of past winners is stunningly diverse: it includes a Volvo-powered 1968 Volkswagen Beetle, a kei truck turned into a monster truck, and a 1973 Toyota Celica powered by a General Motors-sourced V8 and nicknamed Tokyo Trans Am. Related Video: Buick Wildcat EV Concept Walkaround