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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2024 Buick Envista Review: Looks like $60,000, costs less than $30,000

Pros: Compelling design; ample space for the segment; quiet and refined driving experience; punchy and efficient engine; well-equipped; low price Cons: All-wheel drive not available; armrests are a bit hard The 2024 Buick Envista is one of the best, most competitive and most relevant cars to come out of General Motors in a long time. It is wildly impressive and truly surprising. We had multiple people guess the Copper Ice test car pictured above cost $60,000 or even $80,000, and we agree that it certainly looks expensive. And yet, that Sport Touring test car stickers for $29,070 and isn’t even the top-of-the-line. That puts it in the heart of the subcompact SUV segment, but it boasts one of the biggest back seats and cargo areas in that segment. You certainly wouldnÂ’t guess that by looking at its rakish roofline. Its interior looks almost as good as the exterior, and provides lots of features for the money, including tech that looks great and is easy to use. It is rare for a car to be both a sensible choice and an emotional one, but the Envista is just that. So, how can the Envista be such a bargain in these inflationary times? Being built in Korea rather than by North American union members probably helps. Another key reason, though, is Buick cutting costs in smart areas. The engine is not powerful and its 0-60-mph time in the mid-9-second range is on the slow side, but when behind the wheel, the little turbocharged three-cylinder is punchy around town, its pleasingly snarl-like noise is nicely quelled by ample sound deadening, and its six-speed automatic transmission (perhaps a cost savings itself) does its job without fuss unlike the complicated transmissions of most rivals. The interior also sees the sort of hard plastics indicative of its segment, but the plastics donÂ’t look cheap and are mostly in places where your hands and elbows donÂ’t touch. The lack of all-wheel drive might be a dealbreaker for some, but otherwise, its cons are either justified by the low price or covered up by thoughtful design and engineering. ThatÂ’s a mark of the best inexpensive cars. The new Buick Envista is one of them. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2024? The Envista is an all-new model for 2024. What are the Envista interior and in-car technology like?

Even if GM does close all 5 of those plants, it'll still have too many

DETROIT — General Motors' monumental announcement on Monday that it will close three car assembly plants and two powertrain plants in North America and slash its workforce will only partially close the gap between capacity and demand for the automaker's sedans, according to a Reuters analysis of industry production and capacity data. Sales of traditional passenger cars in North America have been declining for the past six years and are still withering. After GM ends production next year at factories in Michigan, Ohio and Ontario, it will still have four U.S. passenger-car plants — all operating at less than 50 percent of rated capacity, according to figures supplied by LMC Automotive. In comparison, Detroit-based rivals Ford and Fiat Chrysler Automobiles will have one car plant each in North America after 2019. The Detroit Three are facing rapidly dwindling demand for traditional passenger cars from U.S. consumers, many of whom have shifted to crossovers and trucks. Passenger cars accounted for 48 percent of retail light-vehicle sales in the United States in 2014, according to market researchers at J.D. Power and Associates. This year, sedans will account for less than a third of light vehicle sales. That shift in turn has left most North American car plants operating far below their rated capacities, while many SUV and truck plants are running on overtime. The collapse in passenger-car demand is a challenge for nearly all automakers in the United States, including Japan's Toyota and Honda, which have the top-selling models in the compact and midsize car segments. Toyota executives said last month they are evaluating the company's U.S. model lineup. But Toyota also plans to build compact Corolla sedans at a new $1.6 billion factory it is building in Alabama with partner Mazda. The obstacles facing GM in its plans to close more auto factories became apparent on Tuesday as U.S. President Donald Trump threatened to block payment of government electric vehicle subsidies to GM. While it is not certain that Trump unilaterally has the power to do that, he made it clear he intends to use his office to pressure the company to keep open a small car plant in Ohio that GM says will stop building vehicles in March.