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GM laying off 500 workers to slow Chevy Sonic production

Due to slow sales of the Chevrolet Sonic and Buick Verano, General Motors is cutting a shift at the Orion Township plant that builds the pair. The move lays off about 500 workers, but most of them are expected to get offers to transfer to other factories, Automotive News reports. The move came just a day after GM announced adding 1,200 employees to the Detroit-Hamtramck plant. GM has been trying all year at the Orion Township factory to align production of the Sonic and Verano with their demand. The automaker first attempted idling the plant several times and eventually resorted to laying off about 100 workers. It also reduced the production rate there. With the huge rise in popularity of crossovers, demand for the plant's small cars is on the downturn. According to Automotive News, there's currently a 116-day supply of Sonics and 100 days of Veranos to sell. Delivers tell a similar tale because the Chevy is off 35.2 percent from January to September, and the Buick does little better with a 27.2 percent drop from the same period last year. While the situation at Orion Township might look rough now, big things are on the horizon. Soon, the new Chevy Bolt electric vehicle will be built there when it hits the market around 2017. Plus, the plant will also get a $245-million upgrade and 300 new jobs for another, unannounced vehicle.

China-market Buick Envista rumored possible replacement for the Encore

Buick currently sells four crossovers, the Encore, Encore GX, Envision, and Enclave. That number will soon be whittled to three, the Encore expected to end production after this model year. If speculation provided by GM Authority is correct, there could be changes afoot in the middle of the line in time for the 2024 model year. Buick has said it will maintain four ICE-powered crossovers, so the brand will need something to fill the coming gap. GMA sources suggest the China-market Buick Envista could get the nod. Buick launched the coupe-esque model across the Pacific in August, a relation to the Chevrolet Seeker that appeared on the Chinese market in April. The Envista debuted the brand's latest design language inspired by pure-electric concepts like the Electra-X and WIldcat. Thin, angled headlights frame a wide, low grille, leading back to a roof that slopes into a high back and double spoilers. GM applied to trademark the Envista name in the U.S. in early 2019, then maintained it with extension requests until earlier this year. Then, in September 2022, the automaker abandoned the application, which could bode ill for whatever chance there was, if any. Another snag could be that the Envista is 182.5 inches long, 71.5 inches wide, and 61.6 inches high on a 106.3-inch wheelbase. Various reports have pitched the Envista to fill the (small) space between the Encore GX and the Envision; however, the Envista falls just 0.10 short of the Envision's length, and it's three inches smaller in every other dimension. On the other hand, the Envista is 11.1 inches longer and 0.1 inch wider than the Encore GX, with a wheelbase 4.1 inches longer. That makes a lot of overlap in the dimensional Venn diagram. Were the Envista to come as-is, it wouldn't so much be a replacement for the Encore as be a different kind of compact SUV from the Envision on a more modern platform. Further speculation from "sources familiar with the matter" says a U.S.-market Envista could get the Avenir treatment. Avenir marks the ultimate in Buick luxury, an appellation currently restricted to the Envision and Enclave. According to a separate report, the Encore GX is also headed into the Avenir club with the compact crossover gets refreshed for the 2024 model year. An Encore GX Avenir would adopt some exterior tweaks like 18-inch alloys, and turn a load of optional equipment available for the Encore GX Essence trim into standard equipment. Related video:

Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir