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2024 Buick Encore GX refresh adds Wildcat looks, Avenir trim

Buick made it clear with the Wildcat EV concept that styling cues from it would start appearing on future products. It turns out the first of them is the refreshed 2024 Encore GX subcompact crossover. And that may seem a little odd to start a revamp of the lineup with the entry-level model, but there is some logic to it. According to Buick representatives, the Encore GX made sense for a few reasons. It was due for a refresh regardless, but also it's the brand's best seller, one that's growing and attracting younger buyers. And as far as refreshes go, the Encore GX's is pretty substantial. The front end is completely redone with the low, frowning grille of the Wildcat and the glaring LED daytime running lights high up. The rear has been updated with new LED taillights and rear bumper design, too, plus the new Buick logo and word mark placed prominently in the middle of the hatch. There are unique features for two new trim levels. The ST, which has been promoted to a full trim instead of just an add-on appearance package, gets gloss black body cladding and other trim such as on the mirrors. It gets unique wheels, ST badges in the grille, and a flat-bottom steering wheel inside. The Avenir, a first for the model and an addition that makes the Avenir trim available on every Buick, features bright grille inserts, body color trim, clear taillight lenses and unique interior upholstery. All Encore GXs benefit from interior updates. Almost the entire dash has been redesigned, mainly in service of the new instruments and infotainment. Every trim gets an 8-inch digital instrument cluster and 11-inch infotainment touch screen. Other details such as the climate control buttons and dials have been revamped as well. The screen can be used to access wireless Apple CarPlay and Android Auto. The Avenir trim sweetens the interior with unique leather upholstery, power adjustable front seats (10-way for the driver, 8-way for the passenger), a heated steering wheel, air ionizer and auto-dimming rear mirror. Things are mostly the same under the skin, though. The base engine is a turbocharged 1.2-liter three-cylinder making 137 horsepower and 162 pound-feet of torque. The optional turbo 1.3-liter three-cylinder makes 155 horsepower and 174 pound-feet. They're basically carry-over, as are the drivetrain combinations. Front-wheel-drive Encore GXs get a CVT, and the all-wheel-drive ones get a nine-speed automatic. Pricing is quite reasonable. The base model starts at $26,895.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2024 Buick Envision previewed with new design, Super Cruise technology

The second-generation Buick Envision will enter the 2024 model year with an array of updates inside and out and Super Cruise hands-free technology. While the model won't make its full debut until later in 2023, an official preview image gives us a good idea of what to expect. Buick designers gave the Envision's front end a complete overhaul; this is not a subtle nip-and-tuck. The crossover gets a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on its hood. The headlights are now integrated into the bumper, Jeep Cherokee-style (or Citroen-style, depending on where your automotive references lie), and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. We'll need to be patient to find out what the rear end looks like, though the overall proportions haven't significantly changed. Similarly, Buick hasn't released photos of the interior yet. We're guessing that infotainment- and trim-related changes will be part of the 2024 updates. The updated Envision will bring the Super Cruise technology already available in several General Motors products, including the Chevrolet Tahoe, to the Buick brand for the first time. Likely offered as an option with a four-digit price tag, the system will allow drivers to take both hands off the wheel when the right conditions are met; the car notably needs to be on a highway that General Motors has mapped. Super Cruise won't make the Envision autonomous, the driver will need to remain focused on the road ahead and ready to take over if needed, but it should make long trips less tiring. As of writing, General Motors has mapped over 400,000 miles of roads in the United States and Canada. Built in China, the 2024 Buick Envision will go on sale across the nation before the end of 2023. More details about it will emerge in the coming months. It's too early to tell what's next, but the company promised it will unveil two additional new vehicles before the end of 2024.