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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

2024 Buick Envista revealed as a good-looking, quite-affordable crossover 'coupe'

Buick has a new entry-point for the brand, the 2024 Envista. The new model shares much with its mechanical twin, the Chevy Trax, including a very low base price of less than $24,000. But as you can see, it skips the traditional crossover shape for a more coupe-like roofline. Unsurprisingly, the Envista gets the Wildcat EV design language with a big, frowning grille and scowling LED lights. In profile, it looks longer and lower than the Encore GX, but not just because of the roofline. It's less bulky around the wheel arches, and the ends aren't so blunt and bulbous. Three trims are available for the Envista, and they have some design distinctions. The base trim is the Preferred, and then there are the ST and Avenir trims. The ST is pictured at top with its dark grille and black-painted fender flares, mirror caps and 18-inch wheels. The Avenir (pictured below) gets body-color trim and a bright metal grille and matching 19-inch wheels. 2024 Buick Envista Avenir View 9 Photos Inside, the Envista looks very much like the Encore GX. The dash design is nearly the same, save for slightly different upholstered panels and screen surrounds. It has the same 8-inch instrument display and 11-inch infotainment touchscreen. Trims get different topstitching, with the ST getting swoopy blue stitches, and the Avenir getting more toned-down, more geometric gray stitching. Cargo space comes in at 20.7 cubic feet behind the rear seats, and 42 cubes with them folded. The Envista uses the Trax platform, and that means it comes with only one powertrain: a turbocharged 1.2-liter three-cylinder. It makes 136 horsepower and 162 pound-feet of torque. The only transmission is a six-speed automatic, and it only sends power to the front wheels. Two suspension setups are available, one of which is a simple torsion beam, and the second adds a Watts linkage. The latter comes on all Avenirs with 19-inch wheels. As with Trax, pricing is very affordable, with the base Preferred starting at $23,495, including destination fee. The ST rises to $25,195, and the Avenir tops the range at $29,695. That puts about $3,000 of space between the Envista and the Encore GX at every trim level. Orders open for the Envista this summer. Related video: