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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Kia Telluride vs Buick Enclave Luggage Test | What actually fits behind that third row?

So, you want to buy a three-row crossover. Before plunking down $40,000 on a new sport utility vehicle, might we dissuade you with the prospect of minivan ownership? The Pacifica Hybrid, perhaps ... no? Fine. Good thing crossovers (especially the Telluride and comparable Palisade) are so nice to drive these days. We’ll assume you want the big three-row crossover, as you intend to seat folks in all three rows. Unfortunately, raising that third row reduces the luggage area from cavernous to crawl space. ItÂ’s rather devastating from a pure numbers perspective to the two models we have today. The 2019 Buick Enclave goes from a monstrous 58 cubic-feet with the second-row in place down to 23.6 cubic-feet (which along with the nearly identical 2020 Chevrolet Traverse is still best-in-class). Meanwhile, the 2020 Kia Telluride takes a similar hit, going from 46 cubic-feet down to 21 cubic-feet. Just looking at the numbers, it would seem that the EnclaveÂ’s big advantage all but disappears with the third row up, boasting just 2.6 cubic-feet of storage more than the Telluride. But as West Coast Editor James Riswick has discovered in the numerous luggage tests he's conducted, the numbers don't always tell the whole story. Let's see how the Enclave and Telluride compare when you actually put things inside.  Boom. The Enclave swallows all of the test luggage we have for it without any fuss. The distance between the back of the seats to the hatch opening is enough to fit our full-size suitcase horizontally, making it easy to stack every other bag around it. It even fits below the seatbacks, so the driver will have an uninhibited view out the rear of the vehicle.  At our Michigan HQ, our test luggage consists of the following pieces: 28-inch upright suitcase, 24-inch upright suitcase, 19-inch upright suitcase, two small tote bags and one backpack. ItÂ’s likely enough luggage for a quick weekend getaway with the family, given there are no strollers involved. As we attempted to pack it all into the Telluride, weÂ’re glad we didnÂ’t have anything else. The loss of 2.6 cubic-feet of space was indeed felt much harder than what it looks like on paper. We knew we were in trouble when the 28-inch suitcase didnÂ’t fit along the floor as it did so neatly in the Enclave. We were forced to stack it up next to the rear seats, which left it sitting rather tall back there. As a result, the other suitcases didnÂ’t have a neat or convenient place to go.

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.