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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2022 Buick Enclave Avenir Interior Review: What’s in an Avenir?

The second-generation Buick Enclave launched for the 2018 model year, and was updated for 2022. The Avenir is the highest and most expensive trim of the 2022 Buick Enclave. At $56,295 (including the $1,195 destination charge), it is $12,300 more than the base Essence trim, and $5,300 more than the Premium trim. Adding all-wheel drive increases that price to $58,495. While still not our favorite three-row luxury pick, we can’t help but appreciate the design, comfort and space of the 2022 Buick Enclave Avenir. Regardless of trim level, the Enclave comes standard with front-wheel drive, offering all-wheel drive as an option. Each Enclave has a 3.6-liter V6 paired with a nine-speed automatic transmission. Despite the AvenirÂ’s 4,469-pound curb weight, which outdoes those of the Premium and Essence trims by 71 and 110 pounds, respectively, it shares the same fuel economy ratings: 21-miles-per-gallon combined (18 city, 26 highway) for FWD, and 20 combined (17 city, 25 highway) for AWD. So, what does the Avenir include? There are a few features standard on the Avenir that are also standard on the Premium trim. These include a Bose 10-speaker premium audio system, head-up display, navigation, surround-view parking camera, rear camera washer, rear pedestrian alert, four-way power lumbar adjustments for the driver and front passenger, ventilated front seats, power steering column, driver memory settings , heated second-row outboard seats, power 60/40 split-folding third row, an 8-inch digital display between the gauges and power-folding side-mirrors with auto-dimming driverÂ’s side. Some features come standard on Avenir that are options on other trims. Inside, the Avenir gets a standard power sunroof with fixed rear skylight. Adaptive cruise control comes standard, as does enhanced automatic emergency braking. It also has a 120-volt outlet on the rear of the center console. But the Avenir has some exclusive features that make it stand out from the rest. It has nicer trim and quilted leather upholstery that help make it feel considerably more upscale than the rest of the lineup. The Avenir is the only trim with rain-sensing windshield wipers, and embroidery for the first-row floor mats (an indispensable feature, we know). It gets standard 20-inch aluminum wheels with Avenir Pearl Nickel finish. Twenty-inch wheels are available as an option on the other trims, but those are limited to polished aluminum or chrome finishes. It also has its own unique mesh grille.

7 major automakers to build open EV charging network

A new joint venture established by BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz and Stellantis will build a new North American electric vehicle charging network on a scale designed to compete with Tesla's industry-benchmark Supercharger network. The 30,000-plus planned new chargers will accommodate both Tesla's almost-standard North American Charging System (NACS) and existing automakers' Combined Charging System (CCS) options, effectively guaranteeing compatibility with the vast majority of current and upcoming electric models — whether they're from one of the involved automakers or not.  "With the generational investments in public charging being implemented on the Federal and State level, the joint venture will leverage public and private funds to accelerate the installation of high-powered charging for customers. The new charging stations will be accessible to all battery-powered electric vehicles from any automaker using Combined Charging System (CCS) or North American Charging Standard (NACS) and are expected to meet or exceed the spirit and requirements of the U.S. National Electric Vehicle Infrastructure (NEVI) program." Critically, the automakers involved will have a say in how the charging tech is implemented, guaranteeing that the hardware will play nicely with each automaker's in-house charging systems. Hyundai and Kia, for example, were hesitant to jump on board the Tesla NACS bandwagon earlier this year over concerns that the Supercharger network is insufficient for powering the two automakers' 800-volt charging systems; similar tech is used by Volkswagen and Porsche.  In addition to providing much-needed capacity and high-output charging for America's growing fleet of electric cars and trucks, the new network will integrate seamlessly with each automaker's in-app and in-vehicle features, rather than forcing customers to use third-party tools and payment systems, as is the case with some existing public charging infrastructure.  "The functions and services of the network will allow for seamless integration with participating automakersÂ’ in-vehicle and in-app experiences, including reservations, intelligent route planning and navigation, payment applications, transparent energy management and more. In addition, the network will leverage Plug & Charge technology to further enhance the customer experience," the announcement said.