2014 Buick Regal Turbo/e-assist Premium I on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Envision interior just as nice as its exterior

GM China loosed more photos of the all-new 2021 Buick Envision, this time of the interior. We are happy to report that the cabin design is just as pleasing to the eye as the exterior. When the 2021 model shows up for the reunion with its earlier model-year siblings, no one will recognize it. The modestly dated interior of the current crossover with its too-small infotainment screen and Rorschach-blot button placement is all gone. The gaudy curves and textures on the current instrument panel give way to a simple, split-level, bi-color form. What's more, the IP subtly carves out distinct driver and passenger spaces, a design trait normally reserved for sports cars. When Buick and GMC design boss Helen Emsley said the coming Envision would possess "striking styling designed to combine the expressiveness of a car with the practicality of an SUV,” she wasn't lying. The new steering wheel picks up more substantial spokes decorated with linear buttons instead of the circular pads, and its center cap is wider and no longer reminiscent of an alien face. The dash's dark portion up top houses a 10-inch infotainment screen canted at an 18-degree angle for the driver's ease-of-use. Air vents accentuate the break between the top and bottom of the instrument panel. Beneath the center vents, in the cabin-colored portion of the dash, are a slick set of climate controls. The pushbutton gear selectors along the left side of the center tunnel come from the China-market Enclave. And even the cupholders are handsome. The Envision Avenir gets a few exterior changes like a mesh grille and nicer wheels to set itself apart, the interior wearing Ivory White and Jazz Black hues and diamond-stitched seats. We might prefer the interior with peanut-butter brown and black even more. And suddenly, the Cadillac XT4 could have a problem; the Buick and the Cadillac share the E2 platform, but one of them — in photos, at least — is incontestably more fetching. As for tech, expect Android Auto and Apple CarPlay standard, and driver safety features such as automatic emergency braking with pedestrian detection, lane-keep assist, and the automaker's safety alert seat. Regular conveniences will include space for five, nearly two dozen storage cubbies, and an available giant panoramic moonroof. The only engine we've heard tell of so far is a 2.0-liter turbocharged unit, expected to be a carryover mill with 252 horsepower and 295 pound-feet of torque.

Junkyard Gem: 2000 Buick Regal GSE

Except for a break from 2005 through 2010, and an indefinite break after this year, The General has been selling the Buick Regal since the 1973 model year. From 1988 to 2005, the Regal rode on the same GM W-Body front-wheel-drive platform as the Chevy Impala and Pontiac Grand Prix, and some of the more interesting W Regals came with ever-hairier versions of GM's supercharged Buick V6 engine. These Eaton-blown Regals were big, comfortable and quick, but they've nearly disappeared from roads by now. I found this 2000 GSE, the kingliest Regal of that year, in a Colorado self-service yard last month. Some junkyard shopper had already grabbed the Eaton M90 blower from this car by the time I got here, because everyone wants a blower or nine stashed in the garage (I have five at the moment). If you're looking to junkyard-supercharge your AMC Pacer wagon race car and use a Soviet truck carburetor for fuel delivery, the Eaton M90 is about the easiest to remove from the junkyard and the easiest to rig up on the car. This engine made 240 horsepower when new, giving the Regal GSE quarter-mile times below the 15-second mark. The price of the 2000 Regal GSE started at $25,300, or about $38,640 in 2020 dollars. You could get the same engine engine and chassis with the Pontiac Grand Prix GTP sedan for $24,610, giving you near-identical performance and a sportier (but less dignified) look. Buick didn't bother making a manual transmission available in any North American W-Body Regal after the 1993 model year. This reduced the fun level in these cars, but probably spared owners a lot of broken axles, CV joints, and hubs. This car has the optional Monsoon speaker system, also found in some Volkswagens of the same era. Apparently Monsoon systems for home computers were all the rage during the early 2000s. Did the Oshawa plant lift that "One grade only and that the best" slogan from the Canadian Corps in Passchendaele in '17? It sounds like a Commonwealth slogan of an earlier era. This car looks pretty good inside and out, but most Colorado buyers seeking a powerful used four-door these days seek out trucks. It doesn't take much of a mechanical problem (or accumulation of parking tickets) to doom a car like today's Junkyard Gem. So many features!