1984 Buick Regal Custom 2d Coupe on 2040-cars

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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

Buick to use Velite name for its Cascada?

Ever since Opel brought out the Cascada convertible last year, rumors have been flying that Buick would offer it Stateside – much like it does with the Insignia-based Regal and the Astra-based Verano. And now we might have our best clue yet as to what Buick might call it. According to GM Authority, General Motors has filed to use the name Velite on a new model. The name first appeared on a convertible concept unveiled over a decade ago at the 2004 New York Auto Show (pictured above), but GM reportedly opened an application to trademark the nameplate for production in 2011, seeking extensions on its application every six months since. Of course the fact that it's applied for its fifth extension (of a permissible six) doesn't necessarily mean that GM will ultimately bring the cabriolet to US showrooms, or that it will use the Velite name if it does, but the fact that GM is keeping the name alive could be a good sign. The market for relaxed four-seat convertibles has been shrinking, leaving it up to drop-top muscle cars like the Chevy Camaro and Ford Mustang. But with entries like the Toyota Camry Solara, Volkswagen Eos and Chrysler 200 Convertible having dropped off the market, the Buick Velite (or Cascada, or whatever it's ultimately called) could have the sedate cabriolet segment all to itself – even if (or especially if) Lexus dealers aren't interested in touching it.

Last-ever Buick Grand National heads to Barrett-Jackson auction

This 1987 Buick Grand National brought the curtains down on a heap of General Motors history. When this black beauty rolled down the line at 5 p.m. on December 11, 1987, it represented the end of manufacturing at GM's Pontiac Assembly Plant after 60 years building cars. This was the last car to sit on GM's G-Body platform, having supported legendary names like Monte Carlo, Cutlass Supreme, and Regal. And this was the last-ever Buick Grand National, a big coupe that in just five years on the market had helped make the Buick Regal lineup an object of sincere lust among enthusiasts. Powered by a 3.8-liter turbocharged and intercooled 3.8-liter V6, the engine made 245 horsepower and 355 pound-feet of torque. The only car above it in the lineup was the exceptionally rare GNX, which made 276 hp and 360 lb-ft. The Buick Grand National is headed to the Barrett-Jackson auction block in Scottsdale next month.    Louisiana resident Bob Colvin bought this car from the factory. The Drive spoke to Colvin, who explained that then-GM President Roger Smith told him he could have the penultimate Grand National, but Buick planned to put the last car on display. When Colvin arrived at the plant, though, Colvin said the plant manager told him, "I'm running this plant and you've gone through the effort to be here. It will be a real celebration," and got him the last car made. As proof, a GM film crew followed the car down the line, plant workers and two GM execs signed various parts of the engine, including current GM President Mark Reuss. The car comes with all of the autographs and signage the autoworkers created to go with the car, as well as the original window sticker. Colvin and his wife built an addition onto their house to display the car. Save for a trip to the Buick Centennial Celebration in 2003, the Buick has lived in its special place all its life and has just 33 miles on the odometer. Behind the new-car plastic that shrouds the interior, the only flaw appears to be a tiny crack in the steering wheel center cap where a bolt might have been overtorqued. The car is being offered with no reserve, the pre-sale estimate landing right around the $500,000 mark. That would about double recent auction sales for low-mileage GNX's this year, but there's every reason to believe this car's one-of-one place in history could get auction paddles waving.