Burgundy, Cloth Seats, Cd Player, Tinted Windows on 2040-cars

Auto blog

Junkyard Gem: 1990 Buick Reatta Coupe

During the 1980s, General Motors worked hard to woo back American car shoppers who had defected to European luxury brands. Swanky interiors, futuristic electronics and Europe-influenced styling found their way into quite a few GM models during the second half of the decade. Pontiac had the 6000 STE, Oldsmobile offered the Toronado Trofeo, Cadillac sold the Turin-Hamtramck-built Allante, and Buick produced the sporty Reatta two-seater. Just under 22,000 Reattas were built during the 1988 through 1991 model years, and today's Junkyard Find is the fifth example I've found during my junkyard travels. The Reatta was the most expensive 1990 Buick, priced at $28,335 for the coupe and $34,995 for the convertible (or about $65,895 and $81,380 in inflation-adjusted 2022 dollars).  For that kind of money, American car shoppers in 1990 could get a BMW 325i in coupe or convertible form for $24,650 or $33,850. They could get a Saab 900 Turbo convertible for $32,995 or an Audi Coupe Quattro for $29,750. Each of those European competitors had sophisticated overhead-cam engines and grippy suspensions, but the Reatta was built on a shortened version of the chassis that went under the Barcalounger-esque Buick Riviera and its engine was the old-timey pushrod Buick V6. The 3.8-liter Buick V6 had been made quite reliable and acceptably smooth by the time this car was built, and it made 165 horsepower (just three fewer than the BMW 325i), but Buick salesmen didn't have much to brag about when showing this engine compartment to a 35-year-old youngster who had just driven a Saab 900 Turbo. The antiquated engine was problem enough, but the lack of a manual transmission served to chase off additional potential buyers. A four-speed automatic was mandatory in every Reatta. Just in case some traditional (i.e. Greatest Generation members) Buick customers might consider this glamorous two-seater, Buick scared them off with the Reatta's video-game-style digital dash and its way-ahead-of-its-time Graphics Control Center touchscreen interface. You can't win! The Graphics Control Center hardware has been grabbed from this dash (the components also fit optioned-up Rivieras and Trofeos of the same era, so junkyard shoppers pull them for resale). Naturally, a Reatta owner would want a hardwired car phone. If you really wanted to be cool in the early 1990s, you bought a Chrysler product with the amazing VisorPhone.

Buick to add more GS models?

Buick may not be the first name that comes to mind when you think of performance automobiles, but fans of the brand know what letters to look for. If you believe the reports, there's a new GNX and Grand National on the way, but in the meantime, Buick may offer more GS models to fill the void.
Currently, the Regal is the only model available as a GS (pictured above), packing the same 259-horsepower turbo four as the Regal Turbo but enhanced with key suspension, brakes and rolling-stock upgrades. As Car and Driver notes, similar upgrades could easily be applied to the Verano and LaCrosse, although maybe not the Encore or Enclave crossovers. Of course, Buick would still have to steer clear of Cadillac's Vsport line, but that doesn't mean it doesn't have a little room to play.

Buick asks design students 'What could a Buick sedan look like in 2030?'

When you think of daring concept cars or emotional design-student projects, Buick probably isn't the first brand that comes to mind. It's not for lack of concepts; when General Motors ran down 11 concept-car highlights from Buick's 110-year history, three of them are from the past 15 years, with other experiments in that same timeframe like the Black Hawk, Centieme and Cielo left unmentioned.
But the company still thinks about them even if we don't. It ran a contest for students at Detroit's College for Creative Studies to create a Buick for the year 2030 that would incorporate future materials and transportation needs, and nanotechnology.
Best exterior design went to Sam Kenny for his Neo Classical Buick, Justin Salmon took honors for innovative material use, like having exposed algae on the bodyshell to generate energy, and Namsuk Lee nabbed best overall concept and best interior for his Buick Vision Sedan. You can read more about the design challenge and winners in the press release, and hear students talk about what went into the work in the video below.