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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

2024 Buick Envista revealed as a good-looking, quite-affordable crossover 'coupe'

Buick has a new entry-point for the brand, the 2024 Envista. The new model shares much with its mechanical twin, the Chevy Trax, including a very low base price of less than $24,000. But as you can see, it skips the traditional crossover shape for a more coupe-like roofline. Unsurprisingly, the Envista gets the Wildcat EV design language with a big, frowning grille and scowling LED lights. In profile, it looks longer and lower than the Encore GX, but not just because of the roofline. It's less bulky around the wheel arches, and the ends aren't so blunt and bulbous. Three trims are available for the Envista, and they have some design distinctions. The base trim is the Preferred, and then there are the ST and Avenir trims. The ST is pictured at top with its dark grille and black-painted fender flares, mirror caps and 18-inch wheels. The Avenir (pictured below) gets body-color trim and a bright metal grille and matching 19-inch wheels. 2024 Buick Envista Avenir View 9 Photos Inside, the Envista looks very much like the Encore GX. The dash design is nearly the same, save for slightly different upholstered panels and screen surrounds. It has the same 8-inch instrument display and 11-inch infotainment touchscreen. Trims get different topstitching, with the ST getting swoopy blue stitches, and the Avenir getting more toned-down, more geometric gray stitching. Cargo space comes in at 20.7 cubic feet behind the rear seats, and 42 cubes with them folded. The Envista uses the Trax platform, and that means it comes with only one powertrain: a turbocharged 1.2-liter three-cylinder. It makes 136 horsepower and 162 pound-feet of torque. The only transmission is a six-speed automatic, and it only sends power to the front wheels. Two suspension setups are available, one of which is a simple torsion beam, and the second adds a Watts linkage. The latter comes on all Avenirs with 19-inch wheels. As with Trax, pricing is very affordable, with the base Preferred starting at $23,495, including destination fee. The ST rises to $25,195, and the Avenir tops the range at $29,695. That puts about $3,000 of space between the Envista and the Encore GX at every trim level. Orders open for the Envista this summer. Related video:

2013 Buick Encore

City, Slicker
We admit it. We have no earthly idea how this whole thing is going to shake out.
Typically, after driving a new car or truck, we come away prepared to hazard a guess as to whether said model has a good chance of being a sales success. We've amassed enough time watching the industry, scrutinizing the competitors, and so on, to make a reasonably educated bet. Yet here we are, days removed from driving the new 2013 Buick Encore, and we still have no bloody idea.