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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Reese Witherspoon is coming to the dashboard of new Buicks

You've probably heard of Oprah Winfrey's Book Club, but did you know that Reese Witherspoon has one, too? She does, and Reese's Book Club has a reported 1.7 million followers on Instagram. The "Legally Blonde" star each month selects a book to read and discuss, with the common element being that each work features a woman at its center. Now, a Reese's Book Club app will be included in Buick infotainment systems, starting with the Encore GX and spreading early next year to other Buicks. The app, which features audiobooks and podcasts, is a product of Witherspoon's Hello Sunshine media company. "As more women are making vehicle-buying decisions, we want to be thinking creatively about tailoring the driving experience to them," said Buick advertising and media operations manager Kate Hrabovsky.  There's another aspect to the partnership as well. Buicks are to be featured in Hello Sunshine's upcoming television and movie productions. The Encore GX is the first Buick set to receive some screen time. Who knows, maybe it will be as successful as the Pontiac Trans Am's star turn in "Smokey and the Bandit." Although the Hello Sunshine production in which the Encore GX will appear will likely be a very different movie — at the very least, the Sally Field character would do most of the driving.

Buick reveals wild GL8 minivan concept and Smart Pod concept in China

Buick, being the hit in China that it is, decided to unveil a couple of concept vehicles at the Guangzhou Auto Show. One is the GL8 Flagship Concept, and the other is the Smart Pod Concept. Since an actual minivan is far more interesting than any “Smart Pod,” weÂ’ll start with the GL8 Flagship Concept. The exterior is meant to be luxurious and “dynamic” looking with its mix of colors, glass canopy roof, wing-shaped headlights and highly-sculpted body. ThereÂ’s hardly a piece on the car that isnÂ’t making a statement, and the highlights continue when you open the doors. It becomes fairly clear right away that this minivan is not one for family use, as itÂ’s only rocking four seats. That said, everybody in those four seats is guaranteed to be comfortable. Buick says itÂ’s using “zero gravity” lounge seats inside, and the cabin as a whole is inspired by Chinese mountain and water landscapes. That could explain the multi-color floor, as the blue section looks like it could be the water at the base of a mountain, surrounded by a beach. Features include a tea tray, 30-inch driver display, touchscreen on the steering wheel, full windshield-width head-up display and a new audio system that features speakers in the headrests. Buick says all of the carÂ’s functions can be controlled by voice, too. Beyond the obviously futuristic touches, this Buick minivan is just plain gorgeous. Its gold, blue and cream color combo and various materials used throughout look like top-notch luxury. WeÂ’d love to see some of this attention to detail and luxury trickle down into some of BuickÂ’s production cars. Smart Pod Concept Buick Smart Pod Concept View 17 Photos Unlike the GL8, the Smart Pod was designed in the U.S. It uses the electric Ultium platform and what Buick is calling the VIP electric architecture. The exterior design is basically what Buick has called it — a pod. Its lights use micro-LED tech to make them as sleek as possible. On the inside, Buick designed the Pod to be as spacious and airy as can be. It has a glass roof, a fully reclining and dedicated sleep seat and a modular seating layout. Other features include deployable tables, noise-cancelation  tech, an air purifying system and a 50-inch LED screen. It is powered by an AI assistant that employs voice commands, eye-tracking technology, integration with your mobile devices and machine learning to adapt to the user.