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Is Buick America's most daring mainstream car brand?
Wed, Jan 21 2015Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir
Opel did a great job on the 2018 Buick Regal
Wed, Dec 7 2016Ladies and gentlemen, the 2018 Buick Regal. The car you see is actually the Opel Insignia Grand Sport, but General Motors will bring it to the United States as the next-generation Regal virtually unchanged. The Insignia, revealed Wednesday by Opel, gets a sleek new design punched up with LED lights and sweeping proportions meant to conjure a fastback silhouette. It will debut in March at the Geneva Motor Show and launch next year in Europe. Expect the Regal to go on sale in the middle of 2017 in the US. The Opel-Buick relationship has been tight in the last decade, with the outgoing Regal earning strong praise for its German-tuned chassis and premium appearance. While Buick has been the recipient of much of Opel's work, the Insignia is now borrowing one of Buick's great names: Grand Sport. View 12 Photos Opel points to the Monza concept as the source of inspiration for the Insignia, though Buick will undoubtedly say the Avenir concept was the Regal's creative stimulus. Some think it looks like a Mazda. Mark Adams, vice president of GM Design Europe also oversees the automaker's global styling operations. "Its design combines flowing lines and subtle surfaces with crisp, precise lines to even exaggerate its dramatic proportions: it looks longer, lower, and wider than it actually is, and it definitely looks upscale," he said in statement. Expect similar thoughts for the Regal. Opel is also working on an Insignia wagon, which we've captured in spy photos before. We've also heard whispers that it will come to the US market with a Regal badge. Opel's announcement previews many of the details we'll see in the new Regal. Based on a new chassis, the Insignia is 386 pounds lighter than the previous car. The wheelbase is 3.62 inches longer and the track is .43 inches wider. Opel tapered the front and rear overhangs, so there's only a slight gain in overall length. The interior has more room, Opel says, and features a touchscreen with GM's IntelliLink system. The car will also have several drive modes, which tailor the chassis, throttle response, and shifting dynamics. Other technologies includes a head-up display, 360-degree camera, lane-keeping assist, adaptive cruise control, and cross-traffic alert. The Insignia will offer an eight-speed automatic transmission and all-wheel drive with torque-vectoring. We expect both to come to the US market. Meanwhile, another GM brand, Vauxhall, unveiled the Vauxhall Insignia for the British market.
Buick Electra E4 and E4 GS Ultium-based EVs introduced in China
Wed, Jun 21 2023China leads the way with Buick's revival, this month seeing the Trishield brand introduce another Ultium-based EV in two flavors for the Asian market. First comes the Electra E4, the crossover-coupe version of the Electra E5 that emerged from hiding in March. We know the formula — a little lower, a little shorter, a littler wider than the traditional sibling, with a steeper slope in the roof and a much faster backlight. The E4 wears a different front fascia design and touts subtle shifts like a single DRL instead of the dual DRLs on the E5. It goes a bit further with dual spoilers out back, a design trend found on decadent crossovers like the Aston Martin DBX and Genesis GV70 Coupe Concept. The E4 is touch larger than our Buick Envision, the Chinese Electra about 7 inches longer, an inch wider, and 2.4 inches lower than the Envision, on a wheelbase 4 inches longer. The interiors hew to the design shown in the E5, with a bit more flash added. The same EYEMAX 30-inch, 6K curved screen forms the heart of the Buick Virtual Cockpit. The carmaker says front passengers get 39.9 inches of headroom in the E4, and there is "customer-pleasing headroom and knee space for second-row passengers," everyone bathed in light from the 12.9-square-foot low-radiation panoramic roof. It has 28 bins and cubbies for storage and 15.6 cubic feet of cargo room. Underneath the skin, the entry-level powertrain has a 65-kWh lithium iron phosphate (LFP) battery powering a motor on the front axle making 241 horsepower and 243 pound-feet of torque. Based on China's test cycle, range is estimated at up to 329 miles. For now, the Electra E4 is only available with front-wheel drive.  Then there's the E4 GS, the first EV to merit Buick's Gran Sport designation. It's distinguished from the regular E4 with tweaks like a black diamond grille, black mirror caps, Night Bronze accents outside and in, 20-inch wheels hiding six-piston Brembo brakes on the front rotors, and illuminated sills. The GS starts with the same FWD drivetrain as the plain E4, but adds an AWD trim as well that's powered by a larger 79.7-kWh battery and makes 283 hp and 343 lb-ft. The front-driver can hit 62 miles per hour in 7.6 seconds. The AWD model cuts that sprint time to 6.2 seconds and increases range to an estimated 385 miles. Top speed for both drivetrains is 112 miles per hour.