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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick takes top spot in 2022 J.D. Power Initial Quality Study

People, economies, and supply chains weren't the only things continuing to get sick over the past year. The 2022 J.D. Power Initial Quality Study (IQS) is out, showing the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership increased overall. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. This year, the average jumps to 180 problems. J.D. Power says that figure is a record high over the 36-year history of the study. Buick leapt to the top of the rankings this year with the fewest issues, at 139 problems per 100 vehicles in the first 100 days of ownership. After Dodge became the first American automaker to lead the IQS in 2020, followed by Ram in 2021, this year marks a three-peat for U.S. carmakers. Dodge took second this year at 143 PP100, Chevrolet third with 147 PP100, Genesis the first luxury maker on the chart in fourth with 156 PP100. Between February and May, this year's study gathered responses to 223 questions from more than 84,000 new 2022-model-year car owners and lessees. The questions are designed to zero in on real-world problems new owners encounter with nine categories of vehicle features: Infotainment; features, controls and displays; exterior; driving assistance; interior; powertrain; seats; driving experience; and climate. As has been the case in the past few year, infotainment has proved to be the most problematic bugbear making scores worse. Considering features individually, six of 10 of the worst problem areas dealt with infotainment, causing infotainment's score of 45 PP100 to be 19.5 PP100 worse than the second-placed feature. Consumers ranked getting Android Auto and Apple CarPlay to connect reliably as the most troublesome.  GM didn't just score with Buick, which was one of only nine of the 33 ranked brands to show improvement this year. The conglomerate earned first place with the fewest PP100 among all the automaker groups, and scored the most model-level awards with nine, ahead of BMW with eight and Hyundai Group with three.  This year's study again showed a gap between luxury and mass-market makers, thought to be down to the amount of tech in luxury vehicles that consumers aren't properly informed about or that doesn't act as expected — that latter issue exacerbated by the chip shortage.

Buick Century attracts 15,000 bees searching for new hive

By most accounts, the fifth-generation Buick Century isn't considered a desirable place to live. For a swarm of 15,000 bees, however, the lure of the front-drive A-body proved irresistible, much to the chagrin of the car's Las Cruces, N.M. owner. The unidentified man had gone shopping in an Albertson's grocery store, returned to his car, placed his purchases in the car, and began driving away. Then he noticed that something was, according to the New York Times, "amiss." The Buick owner called 911, which dispatched the Las Cruces Fire Department to the scene. Luckily, one firefighter and paramedic in the brigade, Jesse Johnson, is a hobbyist beekeeper. Though he was off duty at the time, Johnson sprung into action and arrived at the Buick with equipment to transfer the bees safely, including an empty hive box, a beekeeper's outfit and lemongrass oil, which mimics the scent of the queen. Johnson told the Times that bee colonies will often split in springtime, with a swarm following a queen to search for a new home. Apparently, the partially open window of a 1982-96 Buick Century looked like an inviting, perhaps temporary, location as the bees relocated. Johnson removed 3.5 pounds' worth of bees in a span of less than a half hour. He is rehabitating the bees at his home, where he maintains other hives. “IÂ’ll do anything to keep people from killing the bees,” Johnson told the Times. He also explained that when bees swarm like this, they are typically pretty docile. Amazingly, the Buick owner was only in the store for 10 minutes, the paper reports. Johnson believes the bees came from a nearby neighborhood. Fortunately, no one was injured during the incident. One Albertson's security guard was stung, according to the Las Cruces Fire Department, and another firefighter was stung on the lip. For the record, the Las Cruces Fire Department says they don't routinely handle bees. It was just fortunate that Johnson was around. It's not clear if the bees would have flocked to a similar era Chevy Celebrity or Oldsmobile Cutlass Ciera. Related Video: