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2025 Buick Enclave changes trim names and pricing

Buick loves to fiddle with its trim names. In 2020, the Enclave offered Base, Essence, Premium and Avenir trims. Two years later, the trim steps went Preferred, Essence, Premium and Avenir. Two years later, in 2022, only Essence, Premium, and Avenir remained. And the 2025 Enclave has done another presto change-o, with Essense becoming Preferred, and Premium switching to Sport Touring. And while we knew that, what we didn't know were the prices for these reshuffled trims, which GM Authority sniffed out. MSRPs for the 2025 Enclave after the $1,395 destination charge, and their differences from 2024, are: Preferred: $46,395 ($1,100) Sport Touring: $48,795 (New trim) Avenir:  $59,395 ($500) These are all front-drivers, sending power to the rear wheels adds $2,000 to the price.  The Sport Touring costs $2,490 more than the entry-level Preferred, nearly 40% more than the current option price. Also, since it's a spiffier version of the Preferred, the Sport Touring is $3,800 less than the current middle trim, the 2024 Enclave Premium.     Mechanically, the Enclave gets the same turbocharged 2.5-liter four-cylinder as the Acadia and Traverse as its sole engine option. Output comes to 328 horsepower and 326 pound-feet of torque, sent through an eight-speed automatic. Towing capacity is 5,000 pounds,  All Enclaves except the Avenir get a standard 30-inch instrument and infotainment display, floating center console, adjustable ambient lighting, wireless device charging and a 12-speaker. The range-topper takes the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating, a head-up display, plus adaptive shocks working larger 22-inch wheels. The Sport Touring (ST), as one might expect, adopts black trim, including in the grille, and black 20-inch wheels.  Buick added standard ADAS perks like automatic emergency braking with intersection support, blind-spot monitoring with steering assist, plus lane-keep assist as standard. And Super Cruise will be an option. All told, it's a healthy improvement in features for relatively small price increases.

Opel Cascada is Europe's Buick convertible [w/video]

As we reported earlier, there has been much speculation regarding a Buick convertible of sorts. The most ringing endorsement of this conjecture comes today from General Motors Europe, as the new Opel Cascada has debuted on the interwebs. Opel calls the four-passenger Cascada an "athletic, glamorous midsize convertible." With a length of 4,697mm (185 in.), the Cascada is as long as an Audi A5, to which GM has said it would be slightly larger.
The Cascada, which is Spanish for waterfall, features a cloth convertible top that retracts in 17 seconds and at speeds up to 50 km/h (31 mph). The Cascada features a 1.4-liter turbo gas engine, 2.0-liter turbodiesel with 165 horsepower and a range-topping 1.6-liter turbocharged Ecotec engine that puts out 170 horsepower and 280 Nm (207 lb-ft). Power is sent through either a six-speed manual or six-speed automatic transmission.
According to GM, the Cascada will also come rife with luxury and tech features. In addition to adaptive forward lighting and ergonomic heated front seats, the convertible will feature Opel Eye, which is a front camera that can recognize traffic signs and incorporates lane departure warning and forward collision alert.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness