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GM applies to trademark Buick Envision GX

GM Authority found a GM application with the U.S. Patent and Trademark Office to reserve the name Buick Envision GX. We can't be certain, but it seems this all but confirms that the three-row Buick Envision, which debuted a year ago in China as the Envision Plus (pictured), will sell here as the Envision GX. Doing so would reinforce the naming convention established in the U.S. with the Encore and slightly larger Encore GX. Adding a third row to the compact two-row Envision extends three of of four dimensions. According to specs the Chinese transport ministry put online last year, the three-row Envision will be 190.7 inches long on a 111.5-inch wheelbase, increases of 8.2 and 2.1 inches, respectively. Height grows by 2.7 inches as well, only the 74.1-inch width holding steady.   That length has been utilized to make life easier for second- and third-row passengers. The Envision Plus in China comes with 2+3+2 seating, the second-row bench able to slide 9.8 inches. Behind that, cargo volume with the second and third rows stowed climbs from 52.7 cubic feet to 58 cubic feet. The sole engine will be the current Envision's 2.0-liter four-cylinder, making 228 horsepower and 258 pound-feet of torque, sent to the wheels through a nine-speed automatic. Power gets sent to the front wheels as standard, and all-wheel drive will be an option.  On top of the extended rear overhang on the seven-seater, GM designers slipped in a few cosmetic changes to set it apart from the five-seater. A new horizontal trim piece connects the headlights, the lower bumper getting a pair of larger, reshaped intakes. A complementary horizontal slash connects slimmer taillights, the license plate surround squared off instead of trapezoid-shaped.  Related video:

Buick applies the GS treatment to an electric Electra

A sporty Buick in the 21st century? A contradiction, some might think. But the product planners at Buick — usually the most conservative brand in General MotorsÂ’ stable — apparently think otherwise. Earlier this month, GM filed an application with the United States Patent office for the Electra GS nameplate, pairing the “Gran Sport” badge with a name that dates back to the first Electra model that debuted more than six decades ago. GM showed an Electra EV concept in 2020 in China and a sleek Buick Electra-X concept SUV this summer. As part of its plans to go to a fully electric lineup by 2030, Buick announced in June that an electric Electra — nice fit, no? — would be shown later this year and released in 2024. The addition of the prestigious Gran Sport badge refers back to the Buick muscle cars of the mid-Sixties, including the Skylark GS and the Riviera GS. It since has been applied to other Buicks, including the Regal GS. The brand has also indicated that it will launch at least two electric SUVs next year, but that plan might not entice some dealers to continue to sell and service Buicks: GM last month said it would offer dealerships in the United States buyouts if they balked at investing in the considerable upgrades required to service EVs. “Not everyone necessarily wants to make that journey, depending on where theyÂ’re located or the level of expenditure that the transition will demand,” Buick Global Vice President Duncan Aldred told the Wall Street Journal. “So if they want to exit the Buick franchise, then we will give them monetary assistance to do so.”       

NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video: