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Buick lowering base prices on Regal, Verano
Wed, May 27 2015Buick might have two new options for buyers in the market for an inexpensive luxury sedan. In a move similar to the introduction of the LaCrosse 1SV base trim a few months ago, the brand is ready to offer cheaper, entry-level versions of the Regal and Verano. Like the LaCrosse 1SV, the Verano 1SV mostly cuts dealer margins to reduce the cost for customers. The small sedan is priced at $21,065, plus $925 destination, which is a significant $2,315 drop compared to the next higher trim. The powertrain is still a 2.4-liter four-cylinder making 180 horsepower and 171 pound-feet of torque and a six-speed automatic, but buyers lose out on satellite radio. According to CarsDirect, dealers are making just $106 on this model, versus $935 on the higher grade. Meanwhile, the Regal 1SV charts a slightly different path to a lower price. The trim starts at $27,065, which is a $2,925 savings over the next trim. Buyers still get leather seats too, but the powertrain here is a 2.4-liter four-cylinder without eAssist that makes 182 hp and 172 lb-ft of torque and a six-speed automatic. That's a 77 hp deficit compared to the turbocharged Regal, and combined city/highway fuel economy dips to 23 miles per gallon combined, compared to 24 mpg with forced induction. Buick is introducing the 1SV models in hopes of grabbing more attention for the brand. "We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition," said company spokesperson Nick Richards to Autoblog. However, you might not see many of these inexpensive Buicks on the road. "On the Verano, we suspect dealers will opt to stay away from a car with around $100 between invoice and MSRP - that's the pattern we've been seeing on the LaCrosse 1SV, which is practically impossible to find," said CarsDirect Senior Pricing Analyst Alex Bernstein to Autoblog. Also, the Regal 1SV's switch to a less powerful, naturally aspirated engine "could be a turn-off for some shoppers," he said. Related Video:
New Buick Envision model spotted in China, expected here this year
Tue, Mar 17 2020At GM Capital Markets Day in February, GM North America president Barry Engle said the U.S. market can expect "updated models of Chevrolet Equinox and Traverse, Buick Envision and Enclave, as well as GMC Terrain." We've seen the Equinox and Traverse, and although we weren't aware, we've seen the Envision. Buick showed an EV crossover concept in 2018 called the Enspire, and it was thought to preview an eventual production model called the Enspire that's been spotted in various places testing under heavy camouflage in the U.S. GM, in fact, applied to trademark the Enspire name twice in the U.S. The model's final production form got an early reveal in China thanks to the Ministry of Industry and Information Technology, and according to GM Authority, a branding redirection has led to the crossover being called the Envision. Assuming this is the model that comes to the U.S., it will share dealer space with the current Envision imported from China. Motor1 writes that Chinese site Auto Home alleges the name Envision S will distinguish the new product, and the tailgate in the low-res photo plausibly shows an S after the model name. That doesn't mean it would get the S suffix here, though. It's not clear if the coming crossover grows in size compared to the standard Envision the way the Encore GX expanded a touch over the Encore. The marquee difference will be that the new Envision is more luxurious in looks, equipment, and features. There are few details, but it's thought the Envision S sits on the same E2 platform as the Cadillac XT4, and will use the same 2.0-liter turbocharged four-cylinder in the Cadillac paired with the automaker's nine-speed automatic. In the XT4, that mill produces 237 horsepower and 258 pound-feet of torque, but across all its applications in the GM stable it makes anywhere from 230 to 237 hp. What we can see is that the new CUV takes the Envision name in a more dynamic direction, starting with a trim upper front fascia that puts narrow headlights astride a wide grille clearly derived from the concept, the lower front fascia with chrome-lined outer intakes that recall the Aston Martin DBX. A diffuser-looking silver trim piece in front is mirrored in back. A sloping roof helps create the slim profile, leading to a trim backlight, thin taillights, and strong horizontals on the bumper that emphasize width.
March Madness upsets good for auto advertisers
Mon, Mar 23 2015There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness