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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Small number of 2013 Buick Encore models recalled for loose steering wheel

General Motors has issued a recall and a stop sale for the 2013 Buick Encore due to an issue that could result in the steering wheel falling off on certain models. In a letter to the National Highway Traffic Safety Administration, GM says that 144 Encores equipped with heated steering wheels could have been incorrectly retrofitted due to a parts shortage.
Needless to say, a loose or separated steering wheel would likely cause an accident if it happened while the vehicle was in motion. The recall doesn't go into effect until April 12, but concerned Encore owners can use the official recall notice (attached below) to contact GM.

Buick Electra E4 and E4 GS Ultium-based EVs introduced in China

China leads the way with Buick's revival, this month seeing the Trishield brand introduce another Ultium-based EV in two flavors for the Asian market. First comes the Electra E4, the crossover-coupe version of the Electra E5 that emerged from hiding in March. We know the formula — a little lower, a little shorter, a littler wider than the traditional sibling, with a steeper slope in the roof and a much faster backlight. The E4 wears a different front fascia design and touts subtle shifts like a single DRL instead of the dual DRLs on the E5. It goes a bit further with dual spoilers out back, a design trend found on decadent crossovers like the Aston Martin DBX and Genesis GV70 Coupe Concept.  The E4 is touch larger than our Buick Envision, the Chinese Electra about 7 inches longer, an inch wider, and 2.4 inches lower than the Envision, on a wheelbase 4 inches longer. The interiors hew to the design shown in the E5, with a bit more flash added. The same EYEMAX 30-inch, 6K curved screen forms the heart of the Buick Virtual Cockpit. The carmaker says front passengers get 39.9 inches of headroom in the E4, and there is "customer-pleasing headroom and knee space for second-row passengers," everyone bathed in light from the 12.9-square-foot low-radiation panoramic roof. It has 28 bins and cubbies for storage and 15.6 cubic feet of cargo room.  Underneath the skin, the entry-level powertrain has a 65-kWh lithium iron phosphate (LFP) battery powering a motor on the front axle making 241 horsepower and 243 pound-feet of torque. Based on China's test cycle, range is estimated at up to 329 miles. For now, the Electra E4 is only available with front-wheel drive.   Then there's the E4 GS, the first EV to merit Buick's Gran Sport designation. It's distinguished from the regular E4 with tweaks like a black diamond grille, black mirror caps, Night Bronze accents outside and in, 20-inch wheels hiding six-piston Brembo brakes on the front rotors, and illuminated sills. The GS starts with the same FWD drivetrain as the plain E4, but adds an AWD trim as well that's powered by a larger 79.7-kWh battery and makes 283 hp and 343 lb-ft. The front-driver can hit 62 miles per hour in 7.6 seconds. The AWD model cuts that sprint time to 6.2 seconds and increases range to an estimated 385 miles. Top speed for both drivetrains is 112 miles per hour.