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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

1987 Buick Regal GNX driven just 54.8 miles heads to auction

The previously unimaginable prices for seemingly anything on any number of wheels continues to lure garage queens into the open. Here we have another Buick GNX headed to auction, this one Mecum's Summer Special in Orlando from July 6-9. Buick only made 547; it feels like half went to owners who never drove them. The last GNX auction we covered, in 2019 on Bring a Trailer, ended up grossing $200,000 for a model with 8.5 miles. This example has been driven much harder than that, praise be to enthusiasts, with 54.8 miles on the odometer. That means the original owner, who kept the coupe until 2017, got more than six times the use out of his GNX than the 2019 owner. Way to go. For those who haven't attended any classes on the Buick Regal GNX, allow us to summarize the subject matter. When Buick greenlit "a Grand National to end all Grand Nationals," out came the one-year-only 1987 GNX. A racier brand back then, it partnered with ASC/McLaren to work up the wheel lip flares, fender vents, 16-by-8-inch BBS rims, more aggressive tires, and the interior treatment. The Grand National trim used a 3.8-liter V6 making 245 horsepower and 355 pound-feet of torque hooked to a four-speed automatic. The GNX benefited from a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark, and waste gate tables, and a dual exhaust system that boosted output to what some say is an underrated 276 hp and 360 lb-ft.  This GNX headed to auction spices up the standard specs with the original order paperwork, window sticker, dealer invoice, ASC documentation, a GNX coffee table book, and a GNX jacket. That jacket could be the denim one or the high school varsity jacket with the cloth front and back and leather(ish) sleeves, which, sadly, didn't include Buick's attacking eagle logo of the time. We'd mention the black and sand gray cloth interior, power driver's seat and mirrors, and Delco Concert Sound stereo, but it's likely that the future owner won't spend much time with them. Likely fated to be a garage or show queen again, the jet black paint, "original parts stickers still affixed on suspension," and "original chalk markings throughout" will be the major points of interest. Mecum doesn't give a pre-sale estimate for this GNX, so we'll be waiting to find out if the 2019 sale price was an anomaly — well, more of an anomaly — or the new benchmark.

2021 Buick Envision First Drive | A successful sequel

The 2021 Buick Envision inaugurates the second generation of what GM's premium division hopes will become the staple of its all-crossover lineup. The original Envision, while reasonably competent, suffered from ungainly styling and struggled to separate itself from its reputation as the built-in-China Buick. Bundle that with a brand that has (at best) an on-again, off-again relationship with being interesting and you have a recipe for “Who cares?” No longer, says Buick. While itÂ’s still assembled in China, the 2021 Envision gets a new platform, a new powertrain, and a complete styling overhaul. Feeling a little deja vu? ThatÂ’s reasonable. Buick gave us a promising first look at the new Envision last summer, but thanks to, well, you know, 2020, weÂ’re only now getting our hands on the final product, and if we were intrigued in June, weÂ’re impressed in February. BuickÂ’s first attempt at a compact CUV was not particularly impressive, especially when it came to design. The Equinox-in-a-dinner-jacket thing never really worked and weÂ’re happy to say that the second effort is a huge improvement. The new look is genuinely attractive. Like the Enclave, the Envision borrows cues from the Avenir concept whose name BuickÂ’s product planners appropriated to denote the brandÂ’s top-trim variants. It works. Power comes from a 2.0-liter, turbocharged inline-four producing 228 horsepower and 258 pound-feet of torque as its only available engine. Front-wheel drive is standard; a twin-clutch all-wheel-drive system is optional. Both setups utilize a nine-speed automatic transmission. Your author managed an average of 23 mpg over the course of a 60-mile test loop against EPA estimates of 22 mpg city, 29 mpg highway and 25 mpg combined. FWD models are rated at 24/31/26, respectively.  Size-wise, the Envision is a bit of an odd duck. One could teach an undergrad course on GMÂ’s two-row crossover ecosystem, but suffice it to say that itÂ’s a bit more closely related to the Chevrolet Blazer than it is to the Equinox this time around, despite being closer in size to the latter. Within the luxury realm, its length and wheelbase are a few inches shorter than those of larger compact models like the Volvo XC60, Acura RDX and BMW X3, but its rear legroom is greater than them all. It's actually closer in that measurement to the midsize Lincoln Nautilus.