2001 Buick Lesabre Custom Sedan 4-door 3.8l Great Car No Reserve on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick asks design students 'What could a Buick sedan look like in 2030?'

When you think of daring concept cars or emotional design-student projects, Buick probably isn't the first brand that comes to mind. It's not for lack of concepts; when General Motors ran down 11 concept-car highlights from Buick's 110-year history, three of them are from the past 15 years, with other experiments in that same timeframe like the Black Hawk, Centieme and Cielo left unmentioned.
But the company still thinks about them even if we don't. It ran a contest for students at Detroit's College for Creative Studies to create a Buick for the year 2030 that would incorporate future materials and transportation needs, and nanotechnology.
Best exterior design went to Sam Kenny for his Neo Classical Buick, Justin Salmon took honors for innovative material use, like having exposed algae on the bodyshell to generate energy, and Namsuk Lee nabbed best overall concept and best interior for his Buick Vision Sedan. You can read more about the design challenge and winners in the press release, and hear students talk about what went into the work in the video below.

2025 Buick Enclave revealed with new looks, technology

The 2025 Buick Enclave has been revealed, and as expected it combines Buick's current corporate styling with the new-generation three-row SUV platform shared with the Chevy Traverse and GMC Acadia. It also gets plenty of standard features and technology, along with the first Buick implementation of Super Cruise. The design of the Enclave is much more boxy and upright than the extra-curvy model that precedes it. Even the wheel arches have been squared-up. It's coupled with the shark-nose front fascia taken from the Wildcat concept that has adorned every other vehicle in Buick's lineup. The whole thing is slightly larger than before, too, though Buick didn't specify by how much. And as is the case with most Buicks, there's a base Preferred model, as well as Sport Touring (ST) and Avenir trims that receive appearance tweaks in addition to different feature sets. The ST adopts black trim, including in the grille, whereas the Avenir uses bright metal trim and body color wheel arches, plus larger 22-inch wheels (Preferred and ST have 20-inch wheels). The interior is the biggest upgrade by far, though. Immediately obvious is the standard 30-inch combination instrument and infotainment display. It has a curvy, inverted trapezoid shape that has a slight retro-futurism vibe. It sits atop a low, wide and gently curved dashboard, one with a small set of physical short-cut buttons above the center air vents. A "floating" center console rises to meet the dash, though stops short of connecting to it. Adjustable ambient lighting is standard in here, along with power, heated seats, wireless device charging, wireless Apple CarPlay and Android Auto, plus a 12-speaker Bose sound system. Avenir upgrades the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating and a head-up display. Mechanically, the Enclave is basically the same as the Traverse and Acadia. It uses the new platform and also gets the turbocharged 2.5-liter four-cylinder as the sole engine option. In the Enclave, it makes 328 horsepower and 326 pound-feet of torque, the same as the GMC, and a tad more than the Chevy. An eight-speed automatic is the only transmission offering, though both front- and all-wheel drive are available. Towing capacity is again mirrored at 5,000 pounds, and Super Cruise is available, making Enclave the first Buick with the hands-free driving assist system.