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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

2023 Buick Envision prices up by at least $1,900 over 2022

When Buick uploads the configurator for the 2023 Envision, shoppers will find the mid-sized crossover more expensive than the 2022 model. GM Authority got hold of next year's pricing, revealing that MSRPs will go up by $1,900 on the bottom two trims and $5,810 on the top Avenir trim. The new math, which includes the destination charge increasing $200 to $1,395, erases the discounts that arrived with 2022 Envision pricing earlier this year. Retail cost for the coming Avenir with front-wheel drive after the destination charge will be: Preferred FWD: $34,795 Essence FWD: $38,895 Avenir FWD: $47,055 Adding all-wheel drive means another $1,800 on the Essence and Avenir. Doing the same for the entry-level Preferred means pushing MSRP up by $3,650 because of the $1,850 Convenience Package is mandatory when turning the rear axle.  The $1,900 upcharge for Preferred and Essence entails $1,500 for three years of OnStar and Connected Services, GM making the telematics service standard on the Cadillac, GMC, and Buick lineups as well as the Chevrolet Corvette for next year. That leaves the remaining $400 as a pure model-year price bump. The much larger rise for the Avenir is because it comes with a lot more equipment. For 2023 this trim makes the $1,965 and Technology Package II and $1,450 Panoramic Power Moonroof standard. The Technology Package adds enhanced LED headlights, adaptive cruise control, adaptive dampers, enhanced automatic emergency braking and parking assist, and a rear camera mirror with washer. Those bundles represent $3,415 of the upcharge, adding $1,500 for OnStar takes that to $4,915, leaving $895 as the model-year price bump. The rest should be carryover, save for potential changes to the exterior color menu. If there's any big news for the model next year, it would be the potential arrival of an Envision GX that would add about eight inches of overall length, with two of that between the wheels. Related video:

Buick resurrects the Electra nameplate on a science fiction-like electric concept

Buick plans to broaden its range of electric cars in the coming years, and it still owns the rights to the heritage-laced Electra nameplate, so it was only a matter of time before the past and the future met head-on. Buick resurrected the name it used between the 1959 and 1990 model years on a futuristic, battery-powered concept car. Created by a Shanghai-based design studio, the Electra concept takes the form of either a tall sedan or a low crossover, depending on your perspective. While it's not officially a preview of an upcoming production model, it ushers in a design language named Potential Energy that will permeate most of the electric cars the firm will release during the 2020s. It's inspired by a space capsule, according to Buick, so its greenhouse was drawn to resemble a glass pod. Its surfaces are sculpted but not chiseled, and its front fascia wears LED lights with a three-dimensional effect. Fear not: Stylists didn't forget the seemingly obligatory back-lit emblem. Butterfly doors provide access to the cabin, where the space capsule theme continues. Buick packed the Electra with cutting-edge technology features, but it concealed them rather well to avoid a tech overload. The driver faces a rectangular steering wheel that retracts when it's not needed, behind which is a wide, curved screen that replaces all of the buttons, knobs, and switches normally found in a car's interior. An electric motor is far more compact than a comparable four- or six-cylinder engine, so designers were able to carve out a generously sized interior. Engineers embedded technology into the Electra from the project's earliest stage. It's equipped with software named eConnect that supports over-the-air updates, provides on-demand information about a specific trip, and gives details about the various electronic driving aids. An artificial intelligence-powered assistant lets users perform various tasks, such as setting the air conditioning or controlling home devices, with voice commands. Buick noted the Electra offers about 410 miles of driving range thanks in part to the Ultium battery technology developed by General Motors to power a wide selection of electric models, including the Cadillac Lyriq, the GMC Hummer, and a pair of Honda-badged models scheduled to go on sale for the 2024 model year.