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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

GM to make most cars LTE hotspots for 2015

General Motors isn't the first automaker to deliver in-car Internet access, but a proposed plan announced today could make the technology more widespread than any of its competitors have offered. By the 2015 model year, most Chevrolet, Buick, Cadillac and GMC products in the US and Canada will offer 4G LTE mobile broadband access. Initially, GM will just be pairing with AT&T to deliver this service, but additional carriers will be revealed in the future.
Current in-car Wi-Fi hot spots are limited to 3G, but GM says that 4G LTE is 10 times faster than 3G service and will allow for full Internet access, including streaming video for entertainment as well as services like real-time traffic updates and navigation driving directions. There is also no need for a paired smartphone with this new system, which should make it easier to use, and GM and AT&T will also be working together to develop new apps for customers.
Buyers can expect to start seeing 4G LTE in their cars starting next year, and GM is already planning to expand the service to other global markets as well. All of the information from GM's announcement is posted in a press release below.

2024 Buick Encore GX refresh adds Wildcat looks, Avenir trim

Buick made it clear with the Wildcat EV concept that styling cues from it would start appearing on future products. It turns out the first of them is the refreshed 2024 Encore GX subcompact crossover. And that may seem a little odd to start a revamp of the lineup with the entry-level model, but there is some logic to it. According to Buick representatives, the Encore GX made sense for a few reasons. It was due for a refresh regardless, but also it's the brand's best seller, one that's growing and attracting younger buyers. And as far as refreshes go, the Encore GX's is pretty substantial. The front end is completely redone with the low, frowning grille of the Wildcat and the glaring LED daytime running lights high up. The rear has been updated with new LED taillights and rear bumper design, too, plus the new Buick logo and word mark placed prominently in the middle of the hatch. There are unique features for two new trim levels. The ST, which has been promoted to a full trim instead of just an add-on appearance package, gets gloss black body cladding and other trim such as on the mirrors. It gets unique wheels, ST badges in the grille, and a flat-bottom steering wheel inside. The Avenir, a first for the model and an addition that makes the Avenir trim available on every Buick, features bright grille inserts, body color trim, clear taillight lenses and unique interior upholstery. All Encore GXs benefit from interior updates. Almost the entire dash has been redesigned, mainly in service of the new instruments and infotainment. Every trim gets an 8-inch digital instrument cluster and 11-inch infotainment touch screen. Other details such as the climate control buttons and dials have been revamped as well. The screen can be used to access wireless Apple CarPlay and Android Auto. The Avenir trim sweetens the interior with unique leather upholstery, power adjustable front seats (10-way for the driver, 8-way for the passenger), a heated steering wheel, air ionizer and auto-dimming rear mirror. Things are mostly the same under the skin, though. The base engine is a turbocharged 1.2-liter three-cylinder making 137 horsepower and 162 pound-feet of torque. The optional turbo 1.3-liter three-cylinder makes 155 horsepower and 174 pound-feet. They're basically carry-over, as are the drivetrain combinations. Front-wheel-drive Encore GXs get a CVT, and the all-wheel-drive ones get a nine-speed automatic. Pricing is quite reasonable. The base model starts at $26,895.