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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

1987 Buick GNX with 8.5 miles sells for ... well, you won't believe it [UPDATE]

UPDATE, FRIDAY, FEB. 15: Blowing past what was believed to be the previous sales record of $165,000, this 8.5-mile 1987 Buick GNX sold for $200,000. It jumped approximately $80,000 in the final 10 minutes. The winning bid went to username PETRO917, who joined Bring a Trailer in February, seemingly specifically to bid on the GNX. The previous story appears below. Automotive grails are expected to cost unfathomable amounts of cash, but this 8.5-mile (EIGHT!) 1987 Buick GNX could reach monetary digits not seen before. With four days still left on the Bring a Trailer auction, the GNX is already up to $100,000. The Grand National, particularly the GNX, is one of those cars that has skyrocketed in value in the past 10 years. It's been earning payouts that put it in a rare class of General Motors vehicles typically occupied by classic Corvettes and Camaros. At the Barrett-Jackson Palm Beach auction in 2015, a 362-mile example sold for a brain-scrambling $165,000, likely the most ever paid for a GNX. Last year, the first GNX ever released to the public (VIN No. 1 and 2 were kept by the company) had 8,200 miles and sold for $126,500. The most expensive GNX ever sold on Bring a Trailer had 28,000 miles and ended at $60,000 in summer 2018. Bidding on this example is already $40K past that, with days to go. To the shock and dismay of many, this ultra-rare performance icon has been driven less than the distance of a half marathon. Its odometer reading makes it possibly the most pristine GNX on the planet. After it was originally sold in Mena, Arkansas, it simply sat on display in a Texas dealership for decades. The seller purchased the car in 2002 and supposedly kept it in a climate-controlled environment. Plastic wrapping over the seats and door panels further the immaculate cleanliness. According to the listing, the only parts that have been replaced are the battery and a relay switch, both of which come with the sale. In a comment on the auction, the owner shared the reason he has decided to sell the car: Collecting is enjoyable only if you can share the collection with other people of similar mind who can also appreciate it. I am at a point in my life when the relationships, not the material possessions, mean the most to me. The time has come for someone else to own a piece of history and share it with those individuals most important in his or her life.