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Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

GM trademarks 'Sport Touring' for Buick Regal, LaCrosse

Discovering trademarking or patents from automakers always fascinates us since the filings hint at the possible future of motoring. Based on two recent applications, Buick has something possibly brewing for two of its sedans, because the company now has the trademark for Sport Touring on the Regal (pictured above in GS trim) and LaCrosse. According to GM Inside News, both trademarks are dated April 27 and are simply described to the US Patent and Trademark Office as being for "motor land vehicles, namely, automobiles." That doesn't narrow things down at all. However, since the moniker is specifically for both sedans, Sport Touring might be a new trim or special edition for them. Buick had no comment when reached by Autoblog. Of course, there are a whole host of automotive trademarks that are claimed that end up with no actual vehicle in showrooms. Unfortunately, we just have to wait to find out if this is another case like the Buick Enclave Tuscan where the filing offers a preview of the future or a situation like the still long-awaited return of the Supra.

GM applies to trademark Buick Envision GX

GM Authority found a GM application with the U.S. Patent and Trademark Office to reserve the name Buick Envision GX. We can't be certain, but it seems this all but confirms that the three-row Buick Envision, which debuted a year ago in China as the Envision Plus (pictured), will sell here as the Envision GX. Doing so would reinforce the naming convention established in the U.S. with the Encore and slightly larger Encore GX. Adding a third row to the compact two-row Envision extends three of of four dimensions. According to specs the Chinese transport ministry put online last year, the three-row Envision will be 190.7 inches long on a 111.5-inch wheelbase, increases of 8.2 and 2.1 inches, respectively. Height grows by 2.7 inches as well, only the 74.1-inch width holding steady.   That length has been utilized to make life easier for second- and third-row passengers. The Envision Plus in China comes with 2+3+2 seating, the second-row bench able to slide 9.8 inches. Behind that, cargo volume with the second and third rows stowed climbs from 52.7 cubic feet to 58 cubic feet. The sole engine will be the current Envision's 2.0-liter four-cylinder, making 228 horsepower and 258 pound-feet of torque, sent to the wheels through a nine-speed automatic. Power gets sent to the front wheels as standard, and all-wheel drive will be an option.  On top of the extended rear overhang on the seven-seater, GM designers slipped in a few cosmetic changes to set it apart from the five-seater. A new horizontal trim piece connects the headlights, the lower bumper getting a pair of larger, reshaped intakes. A complementary horizontal slash connects slimmer taillights, the license plate surround squared off instead of trapezoid-shaped.  Related video: