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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Is that a Cascada on Buick's Detroit show stand?

The above image is a close-up of one particular car spotted in a rendering that Buick provided of its stand at next week's Detroit Auto Show. Two doors, four seats, no top, deep and arcing shoulder line - any idea what that might be? We're going to guess it's the coming Buick Cascada, only we're stretching the definition of the word "guess" since the car is a dead ringer for the Americanized Opel droptop, which we drove more than a year ago. Looks like it's finally going to get the 'Official' treatment as a 2016 model, after it was shown to dealers last August. There have also been rumors that the car will be called Velite, but newer rumblings out of the Renaissance Center suggest that such gossip is a dead-end. The Cascada will enter a segment with no real competitors, since the Chrysler 200 ragtop is gone and a Buick convertible vs. Ford Mustang and Chevrolet Camaro convertibles isn't really a thing, and we think will make a nice expansion of the brand's model-range footprint. The big bit of news we're waiting for is what's going to power it, a Euro-sourced four-cylinder with 168 or 197 horsepower? We don't have long to wait to find out. Related Gallery 2013 Opel Cascada: Quick Spin View 50 Photos News Source: GM AuthorityImage Credit: Copyright 2014 AOL Detroit Auto Show Buick Opel Convertible Luxury Detroit buick cascada opel cascada

GM expanding Lansing Lambda CUV plant

Considering that crossovers are a rapidly growing portion of the US auto market, it's not surprising to hear that General Motors is preparing to build even more of them. The company is investing $63 million to expand its Lansing Delta Township Assembly plant that builds Lambda platform CUVs like the Chevrolet Traverse, GMC Acadia and Buick Enclave.
According to GM, the expansion will add roughly 263,000 extra square feet of space to the plant. Of that, 181,000 square feet will be for an updated body shop with cutting-edge robots. There will also be 54,000 square feet of additional room in the paint shop and 28,000 square feet of more area for general assembly.
GM isn't saying as much, but there is the possibility that this extra space could allow for additional models produced at the factory. Cadillac reportedly dropped plans to build a three-row SUV on the Lambda platform earlier this year, however, dealers for the luxury brand were recently pitched the possibility of adding large and small CUVs, an ATS convertible or a sedan below the ATS.