2012 Buick Lacrosse - Heavily Optioned With Only 19000 Miles on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

China-market Buick Electra E5 meets the world

We now know the Buick Envista crossover is on the way to the U.S. market after its recent debut in China. The Chinese Ministry of Industry and Information Technology has previewed another Buick crossover that will eventually get here, the release spotted by Car News China. The battery-electric Electra E5 was outed as part of the ministry process of opening up a public comment for new market entries. This is the Buick-branded Ultium-based EV that inaugurates a new electric era for GM brands over there, the E5 landing in the middle of the consecutive E1 to E9 trademarks Buick reserved a few years ago. The five-seat crossover's dimensions have been given as 192.6 inches long, 75 inches wide, and 66.2 inches tall, on a wheelbase 116.3 inches long. That size puts it on the same wheelbase as the coming 2024 Chevrolet Equinox EV, with a length about two inches longer. The base wheels measure 18 inches, the options list offers 20-inch units. The battery pack is sourced from a joint venture between CATL and SAIC, the latter being GM's joint venture partner in China. The automaker said it's "tailored for China" but we don't know what that means, nor do we know the capacity. Thanks to the MIIT information, we do know the E5 weighs 5,666 pounds and in this initial form will be powered by one 241-horsepower motor that can achieve a top speed to 112 miles per hour.  Spy photographers caught an Electra SUV clad in camo doing the rounds in Michigan earlier this month with all the same design cues seen on the Chinese model — narrow headlights and taillights, three-piece high brake light on the hatch spoiler, and the same wheels. Although we could be wrong, we'd bet a fair bit of money our Electra will come with more than 241 horsepower, though. Even our compact Buick Envision gets 228 hp, and it weighs almost 2,000 pounds less than the China-market Electra E5.   The same over there as here, the E5 represents Buick's first proper move toward the all-electric lineup scheduled to be completed by 2030. In China, it will mean the sunset of current EV offerings like the Buick Velite 6 MAV wagon-like vehicle, and the Chevy-Bolt-based Velite 7. Car News China said neither sell well, calling the Velite 6 "a bit of an oddball," and the 7 a little small for the Chinese market. Younger, tech-happy buyers will be lured with the first strokes of SAIC's Smart Cockpit and GM's Super Cruise. Deliveries should commence at the beginning of next year in China, the E5's arrival in the U.S.

GM follows Ford and Honda in skipping SEMA

The list of automakers skipping SEMA has become longer. First reported by Muscle Cars and Trucks, and confirmed to us by a company representative, General Motors will not have an official presence at the aftermarket show. It joins Ford and Honda in leaving the show. It will be a large hole in the show, with the GM brands typically filling a significant swath of available show space in one of the main halls. GM hasn't provided much explanation for the move, either. The GM representative provided Autoblog with the same statement that Muscle Cars and Trucks got: "GM has made the decision not to participate in the 2022 SEMA Show. The SEMA show has always inspired us, and accessories and performance parts remain an important part of our business." We also asked if we would see any sort of announcements around the time of the show — Ford said it has plans to share some things around that time — however, the GM representative said that the company has no immediate plans for announcements. Certainly things could change between now and the November show, though. SEMA had previously noted that other exhibitors would help fill in some of the space vacated by these major OEMs. Another OEM, Volkswagen, is returning to the show after an absence, which will also help with the display deficit. Related Video: