2011 Buick Lacrosse Cxs Sedan 4-door 3.6l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick's big boxy crossover design sketch looks surprisingly good

The current Buick lineup is fairly bland, consisting solely of amorphous crossovers in small, medium, and large. Fortunately, the brand is showing signs of life at the General Motors design studio with new products like the Envista, and where designers have envisioned (no pun intended) a large, boxy vehicle that looks like a Kia EV9 competitor. The unnamed premium crossover was penned by designer Geoffrey Richmond and has a well-defined profile with a traditional SUV's squarish greenhouse. It could portend the next-generation Enclave, which shares a similar fishhook headlight design. However, the illustration's front end is a lot more cohesive, with foglamp housings that meet at the outer edges of the headlights.  The front end has sort of the Tesla EV duckbill thing going on, but a wide lower intake indicates that there could be an engine under the hood. In any case, this is just an ideation so there may not even be a platform to put this body on yet. That would be a shame, as the Enclave has been out since 2018 and could use a makeover. The V6-powered crossover was supposed to reposition the brand, and we found it quiet and surprisingly comfortable in our review. However, that hasn't been enough to catch on with trendsetters — Enclaves are rarer than Bentleys here in L.A. The "bar of soap" crossover trend is over. Nowadays, for better or worse, buyers want aggressive, rugged looking crossovers even if they're just going on a Target run. A bold design like the one Richmond painted might change the Enclave's fortunes. And maybe they can bring back the portholes. Related video: 2024 Buick Encore GX Nalgene water bottle test

Best car infotainment systems: From UConnect to MBUX, these are our favorites

Declaring one infotainment system the best over any other is an inherently subjective matter. You can look at quantitative testing for things like input response time and various screen load times, but ask a room full of people that have tried all car infotainment systems what their favorite is, and you’re likely to get a lot of different responses. For the most part, the various infotainment systems available all share a similar purpose. They aim to help the driver get where they're going with navigation, play their favorite tunes via all sorts of media playback options and allow folks to stay connected with others via phone connectivity. Of course, most go way beyond the basics these days and offer features like streaming services, in-car performance data and much more. Unique features are aplenty when you start diving through menus, but how they go about their most important tasks vary widely. Some of our editors prefer systems that are exclusively touch-based and chock full of boundary-pushing features. Others may prefer a back-to-basics non-touch system that is navigable via a scroll wheel. You can compare it to the phone operating system wars. Just like some prefer Android phones over iPhones, we all have our own opinions for what makes up the best infotainment interface. All that said, our combined experience tells us that a number of infotainment systems are at least better than the rest. WeÂ’ve narrowed it down to five total systems in their own subcategories that stand out to us. Read on below to see our picks, and feel free to make your own arguments in the comments. Best infotainment overall: UConnect 5, various Stellantis products Ram 1500 Uconnect Infotainment System Review If thereÂ’s one infotainment system that all of us agree is excellent, itÂ’s UConnect. It has numerous qualities that make it great, but above all else, UConnect is simple and straightforward to use. Ease of operation is one of the most (if not the single most) vital parts of any infotainment system interface. If youÂ’re expected to be able to tap away on a touchscreen while driving and still pay attention to the road, a complex infotainment system is going to remove your attention from the number one task at hand: driving. UConnect uses a simple interface that puts all of your key functions in a clearly-represented row on the bottom of the screen. Tap any of them, and it instantly pulls up that menu.