1987 Buick Regal T-type Original Miles on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

1987 Buick Regal GNX driven just 54.8 miles heads to auction

The previously unimaginable prices for seemingly anything on any number of wheels continues to lure garage queens into the open. Here we have another Buick GNX headed to auction, this one Mecum's Summer Special in Orlando from July 6-9. Buick only made 547; it feels like half went to owners who never drove them. The last GNX auction we covered, in 2019 on Bring a Trailer, ended up grossing $200,000 for a model with 8.5 miles. This example has been driven much harder than that, praise be to enthusiasts, with 54.8 miles on the odometer. That means the original owner, who kept the coupe until 2017, got more than six times the use out of his GNX than the 2019 owner. Way to go. For those who haven't attended any classes on the Buick Regal GNX, allow us to summarize the subject matter. When Buick greenlit "a Grand National to end all Grand Nationals," out came the one-year-only 1987 GNX. A racier brand back then, it partnered with ASC/McLaren to work up the wheel lip flares, fender vents, 16-by-8-inch BBS rims, more aggressive tires, and the interior treatment. The Grand National trim used a 3.8-liter V6 making 245 horsepower and 355 pound-feet of torque hooked to a four-speed automatic. The GNX benefited from a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark, and waste gate tables, and a dual exhaust system that boosted output to what some say is an underrated 276 hp and 360 lb-ft.  This GNX headed to auction spices up the standard specs with the original order paperwork, window sticker, dealer invoice, ASC documentation, a GNX coffee table book, and a GNX jacket. That jacket could be the denim one or the high school varsity jacket with the cloth front and back and leather(ish) sleeves, which, sadly, didn't include Buick's attacking eagle logo of the time. We'd mention the black and sand gray cloth interior, power driver's seat and mirrors, and Delco Concert Sound stereo, but it's likely that the future owner won't spend much time with them. Likely fated to be a garage or show queen again, the jet black paint, "original parts stickers still affixed on suspension," and "original chalk markings throughout" will be the major points of interest. Mecum doesn't give a pre-sale estimate for this GNX, so we'll be waiting to find out if the 2019 sale price was an anomaly — well, more of an anomaly — or the new benchmark.

Small number of 2013 Buick Encore models recalled for loose steering wheel

General Motors has issued a recall and a stop sale for the 2013 Buick Encore due to an issue that could result in the steering wheel falling off on certain models. In a letter to the National Highway Traffic Safety Administration, GM says that 144 Encores equipped with heated steering wheels could have been incorrectly retrofitted due to a parts shortage.
Needless to say, a loose or separated steering wheel would likely cause an accident if it happened while the vehicle was in motion. The recall doesn't go into effect until April 12, but concerned Encore owners can use the official recall notice (attached below) to contact GM.