1987 Buick Grand National on 2040-cars

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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Buick Electra E5 interior debuts with a 30-inch, 6K OLED display

After a Chinese ministry outed the Electra E5 two months ago, Buick China officially revealed the exterior about a month ago. Now it's time for the five-seat battery-electric crossover's interior. Buick's first ride on the Ultium platform not only looks good, it's full of tech. Those aspects come together in the cabin's biggest lure to the eye, the Virtual Cockpit and its 30-inch EyeMax curved LCD screen. The manufacturer says that in addition to 6K resolution, the screen can display one billion colors — a chromatic range that every mantis shrimp with a driver's license will appreciate. The tech continues in premium touches like the 12.6-inch heads-up display, 121 colors of ambient lighting, wireless Apple CarPlay and wireless phone charging. A Qualcomm Snapdragon 8155 chip provides faster processing, enables 5G connectivity, and can manage OTA updates for multiple in-car modules simultaneously. Comparing the Electra E5 interior to our flagship Enclave Avenir, it's easy to make connections in the design language. Still, there's no question the Electra represents a big evolution. The steering wheel design, sculpted seat bolsters, and floating headrests are edging toward racy. The arbitrary curves that create layers of instruments in the Enclave are gone, the Electra using each input zone naturally carve out its own space on the IP. And with Buick describing this as a large mid-sizer, the floating center console gives front occupants plenty of cubby room, rear passengers enjoying the 40.5 inches of rear legroom. Remember, this sits on the same wheelbase as the imminent 2024 Chevrolet Equinox EV, but stretches about two inches longer in overall length. The Buick's materials are expected to make an upgrade as well, with micro-perforated leather, soft-touch plastics, and brushed aluminum accents. The Electra E5 should hit the Chinese market before the middle of the year. There's a version coming for the U.S., expected to arrive in time for the 2024 model year. We're not sure how much of what we see here will carry over. We know we're looking for something more potent than the 241-horsepower, single-motor powertrain which is the only one we've heard about for the Chinese-market Electra E5 so far. But assuming it is as nice as it looks, that cabin can come as-is. Related video:

GM announces net 220 job increase as Trump visits Michigan

GM announced today that about 900 jobs would be added (or, importantly, retained) ahead of President Trump's arrival in Michigan, where he is expected to discuss his plan to roll back fuel economy standards. The timing of the announcement is almost certainly not coincidental, as appending it to a Trump visit gives it a higher profile and dovetails with the President's jobs agenda. It's less likely the decision itself was made for those reasons, but the free PR boost is a nice bonus. As for those 900 jobs themselves, they aren't all new jobs. The only net gain is approximately 220 jobs at the Romulus Powertrain Plant, which produces the 10-speed automatic transmission that's proliferating through the company's lineup. The 180 jobs at Flint Assembly and 500 jobs at Lansing Delta Township are retained jobs – that is to say, spots the company found for workers who would otherwise have been laid off. By the way, the Flint jobs will help with production of heavy-duty pickups, and the Lansing jobs are to produce the Chevrolet Traverse and Buick Enclave. Finding jobs for manufacturing workers in the auto sector, whether new or retained, is admirable. No matter how GM couches it, the company has created or retained a total of 7,000 jobs this year, and its total reinvestment in US production is around $1 billion. But these decisions are business ones, not political ones – timing the announcements to make them seem inspired by economic policy, or the political situation, is simply smart PR. Related Video: Image Credit: Bill Pugliano/Getty Images Celebrities Government/Legal Buick Cadillac Chevrolet GMC