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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

GM laying off more than 4,000 workers Monday morning

According to reports from Automotive News, The Detroit News, and CNN, General Motors plans to begin laying off more than 4,000 salaried workers starting Monday morning. In a statement to AN, a spokesperson for the automaker said, "We are not confirming timing. Our employees are our priority. We will communicate with them first." We've been expecting layoffs at General Motors since November, 2018. At the time, the Detroit-based automaker announced it would seek to shed 8,100 salaried employees, shut down five assembly plants in North America, and kill off several slow-selling models. One month earlier, GM offered buyout packages to 18,000 workers and said it would seek to cut its global workforce by 25 percent. A spokesperson said at the time the moves were "proactive steps to get ahead of the curve by accelerating our efforts to address overall business performance." The cost-cutting moves are expected to save GM up to $2.5 billion in 2019 and as much as $6 billion by 2020. David Kudla, CEO and chief investment strategist of Mainstay Capital Management, referred to the impending culling as "Black Monday" and told The Detroit News that the layoffs would begin around 7:30 a.m. and continue in waves throughout the coming days and weeks. GM plans to deliver on its fourth-quarter and full-year 2018 earnings report on Wednesday. President Donald Trump plans to deliver the annual State of the Union address a day earlier on Tuesday. We expect to hear plenty more from both sides over the next several days.

2024 Buick Encore GX Cupholder Mega Test: Will the Nalgene bottle fit?

I recently reviewed the 2024 Buick Encore GX in its new Avenir trim, appreciating the updates from its mid-cycle refresh and assessing its comfortable driving style. What I didn't dive into, however, were the cupholders. Specifically, I wanted to know if it could accommodate in a convenient location what is my favorite hydration facilitator, a 32-ounce Nalgene water bottle. This, like other oversized water bottles, often can't find a cupholder that will fit it. Its a particularly American problem (we're more obsessed with cupholders than other markets), so can this American budget-luxury crossover satisfy my own obsession with this big, dumb bottle? Let's find out. Ideally, we could put it in the front cupholders. Few vehicles' cupholders are big enough, though, with the Chrysler Pacifica, Lexus GX and Toyota 4Runner being notable exceptions. We can't add the Encore to that list, unfortunately. The cupholders are far too small. Usually, the second best option, if possible, is to put it in the front door pocket. Voila! It fits. No Nalgene rolling around on the front passenger seat in this Buick. But what about in back? The center armrest in the Encore GX is a fine place to rest one's elbow, but what about a big-ass bottle of water? Alas, the rear cupholders are equally dinky as the ones up front, which is often the case. The last-gen Toyota Tundra was an exception, where the rear cupholders were bigger than those up front which is super weird to me. I'mm looking forward to see what's what with the new Tundra. The rear door pockets are much smaller than those up front. This does not look promising. It's just big enough that I can wedge the bottom of the bottle inside, but not big enough to keep it there when the car is in motion. Sorry backseaters, you'd better settle for your lesser bottles, suckers. I had almost overlooked this little cubby in between the front cupholders and center console armrest. It's an odd shape, but with some luck, the Nalgene will fit. That's the ticket! This is even better than putting it in the door. It's not the most secure fit, but it's not so huge a space that the bottle knocks around and falls over with every input to the steering wheel or pedals. This ended up being where I put the Nalgene every time I drove the Encore GX, and, subsequently, I remained content and adequately hydrated. And the cupholders remained open for alternative beverages. Interested in more than just the cupholders?